If you’re like me, you’ve subscribed to a lot of different email newsletters over the years. Many of them come to your inbox, they sit there, and you intend to read them, and eventually just delete them. In fact, I have quite a few that I just keep deleting, and probably should just unsubscribe from. But, well, you know. Quite honestly, I don’t think that most newsletters are all that good. They are either poorly laid out, or they don’t offer any really good information. Or a combination of poor layout and boring info.
As a marketer and small business owner, I appreciate an informative and well developed e-newsletter. Email is one area that I haven’t explored too much, and someday would love to have a good weekly or daily newsletter.
But there are a few e-newsletters that I do read on a regular basis because they are always filled with great, usable information. Whether you are in the social media and marketing realm professionally, or if you work for a small business and nonprofit, you’ll find the information in these newsletters helpful. I’m listing these in no particular order, and they are by no means all of the e-newsletters that I read. But they are the five that I’m enjoying the most right now.
1. AGBeat Daily
This newsletter comes from the folks at AGBeat, a part of the American Genius Network. This email is a great source of the latest business and technology news, presented in a very usable way. You don’t need to be a tech genius to understand what they are delivering. Every time I open up this email I find something that I can use and apply to my work almost immediately. And their news and information is sorted into a variety of useful categories from social media, and green work and living, to entrepreneurs and design.
Technically this isn’t an e-newsletter. It’s actually a collection of more than 200 industry specific e-newsletters. Whether you’re in business, government work, a health related field, the restaurant industry, or a nonprofit, you’ll appreciate the useful information that’s delivered to your inbox each day. Those are just a few of the different business category newsletters that are offered. I subscribe to quite a few that relate to both what I do, as well as what my clients do. Plus, there is always something to give you an idea for that next blog post.
If you are a veteran blogger, new to blogging, or just thinking about blogging, sign up for the information provided by Copyblogger. Pages and pages of great information, free ebooks, and more, with emails to guide you through everything you need to know. My most recent email included a link to information on what it means to create and provide “good content” – which is the kind of content that readers like to read and share, and also that search engines like. I’ve read the Copyblogger blog for some time, but I’m relatively new to their email updates, but I’m already finding some great stuff.
Ragan Communications publishes some of the best PR and communications related content, and you can have it delivered right to you. I subscribe to the main PR Daily newsletter, though they also have a few industry specific newsletters. Even if you aren’t “officially” a PR, marketing, or communications person, you’ll find the information useful, especially in an age when everyone inside an organization is involved in the marketing and promotion of your business. As a small business owner, I find this information invaluable, both for me and my clients.
I’m a major fan of all the work done by the folks at the Pew Internet & American Life Project. Their research and white papers are overflowing with incredible insights into how we are using the internet. From a business standpoint, this information helps me make wise decisions as I plan my online presence, and work with clients. The research is thorough, meaty, and yet presented in a way that it’s easy to understand and digest. The research is conducted in the areas of social media, mobile, teens, health, libraries, and politics. All of it is interesting, and you’ll find much of it useful.
What email newsletters do you think are the most important for you? Which would you recommend to your peers?