How Google + Hangouts Could Actually Hurt the Platform

May 16, 2012

This past weekend my daughter Elizabeth graduated from college. She and her friends and roommates have gone their separate ways, but unlike my days as a college grad in the eighties, she has the ability to communicate with her friends every day. And she does. Between Facebook, Twitter, and texting, Elizabeth’s life is a near [...]

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Your Customers Will Notice, and They Will Speak Up

May 15, 2012

When we moved to our current neighborhood about three years ago, our daily walk route took us by a house on a corner that stood out. The very large house had a “For Sale” sign out front, but the yard also prominently featured a large cement lion statue. The first time we walked by, Shadow [...]

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Marketing in the Round: A New Way to Do Business

May 14, 2012

You’re gonna hate this book. No, really, you are. Especially if you’re a marketer. It’s gonna drive you nuts. Not because it’s a horrible book, or it’s boring. But because you’re gonna read it and realize not only that you’ve been doing it wrong, but that you’re going have to make some pretty big changes [...]

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The Social Life of Frank & Linh: Product Placement

May 13, 2012

Written & Drawn by Jeff Burkholder. See previous installments of The Social Life of Frank & Linh. Related articles The Social Life of Frank & Linh: Happy Anniversary! (inklingmedia.net) Marketing Strategy: Channeling The Power Of Purpose (v3im.com) Gin and Topics: Man Named T-Rex and Dancing Harvard Boys (spinsucks.com) Failure to Communicate Really Stinks (marijeanjaggers.com)

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Writing Stories in Our Lives

May 12, 2012

Our lives are stories. We are writing new pieces every day. In my 50 years, my personal story has taken some pretty crazy twists and turns to bring me where I am now, and my story isn’t over yet. Today,  my little girl Elizabeth graduates from Messiah College. She is finishing off an incredible part [...]

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Sharing & Discovery: The Return of the Friday Music Game

May 11, 2012

Three of the hallmarks of social media are sharing, discovery, and the power of word of mouth. They are the simple ingredients that make social media what it is, and are the things businesses need to understand if they are going to use social media effectively. So in order to demonstrate these three things, and [...]

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