What's your story-This post is a guest post from Jennifer Long, one of the students in my continuing education blogging class at Pennsylvania College of Art & Design.

Every new medicine, technology, or treatment approach we rely on today stems from one collective source: research. It is essential to our ultimate health and well-being. Whether it’s learning more about how the body works or finding new ways to combat devastating diseases, research is at the heart of it all.

Unfortunately, there are people both inside and outside the Washington beltway who question the value of medical research or, more to the point, the return on that investment. Funding has never been in greater jeopardy, with continued slashes to the NIH budget and the effects of sequestration inflicting additional damage. As David Firestone noted in his NYT article, it is indeed a “dark time for science.”

An increasing number of talented investigators are therefore competing for dwindling federal funds, putting at risk the next big discovery that could revolutionize healthcare. So it becomes necessary to aggressively seek other sources of support. And those sources center on philanthropy. [click to continue…]

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Stethoscope_in_useFor many small businesses, dealing with an online presence can be a bit daunting. It can take a lot of time to maintain a website and a presence on various social media platforms. Many small businesses find it hard to simply maintain a Facebook page or Twitter account, let alone do them well. As a result, many businesses turn their social media management over to hired guns, many of whom seem to simply do the bare minimum: a post here, a tweet there, and that’s that.

But one element of a strong social and online presence that’s often forgotten is that of brand monitoring and reputation management. It’s not enough to simply post on your favorite social channels from time to tie. You need to keep your ear to the ground and find out what people are saying, or not saying, about you and your competition. [click to continue…]

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Turning Your Clocks, and Your Digital Presence, Forward

March 9, 2015

A version of this post originally appeared here in 2013. This weekend, most of us here in the U.S. moved our clocks ahead an hour as we jumped into Daylight Saving Time. Yes, it’s that one day of the year when we bemoan the loss of an hour of sleep. But, the upside is more daylight in the evening […]

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A Plea for Sanity: The Sad Plight of Libris Flavum

March 2, 2015

It’s time to take a stand. For years, the species Libris Flavum (Yellow Book) and its kin, Liber Populus Numerus (Phone Book), were a regular and welcome part of our lives. We got excited whenever a new one would arrive on our doorstep, wrapped in its plasticine cocoon, quickly swooping it up in our arms […]

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A New Way to Increase Your Facebook Likes

February 23, 2015

Facebook continues to be one of the top social networks for small businesses, mostly because of it’s size and the sheer number of people who use the platform regularly. But with algorithmic changes that are seemingly making it harder for small businesses to reach their fans, it’s important to look for legitimate ways to reach […]

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Tweeting with the Presidents

February 16, 2015

Today is the day we refer to as Presidents’ Day, a holiday worth of closing schools, banks, government offices, and some businesses. I, however, will be working. But, I still decided to have a little fun. The original version of this post first ran here in 2012, but I’ve updated it a tiny biy. While […]

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