2885678471 574f3c645c n Its Time to Stop Our Small Business Navel Gazing

The other day I was having a conversation with a friend who was asking me about the topics that I enjoy speaking on, and one of my responses was that I like to speak about the concept of community. I was then asked what it was that I liked about the idea of community.

I paused, and then replied with something along the lines of:

“Thank you for asking me that, because it really makes me think about these things; the things that are important to me.”

I spend my days working from home, dealing with clients, and communicating mostly with other marketers. I live in that bubble where we discuss “market-y” stuff and throw buzzwords around until we beat the meaning out of them.

It’s good to get out every once in awhile and have someone who isn’t a marketer talk to me and ask me questions. It’s good to be forced to answer questions in a thoughtful way without relying on all of the jargon and buzzwords. By thinking through things through the filter of an “outsider,” I’m better able to clarify what it is I do and how I do it. I’m better able to articulate my philosophy of how this whole online and social thing works. [click to continue…]


Scan0006 300x297 5 Ways #ThrowbackThursday Can Help Your Small Business or NonprofitThere are quite a few social media memes related to particular days of the week. The most well known of these is #FollowFriday, which began on Twitter, but has become rather tired and overlooked. But there’s another meme that’s kind of fun, and has some great possibilities for your small business or nonprofit.

Throwback Thursday has been around in some form or another for more than a decade, but really took off in 2012 with the accompanying hashtag, #ThrowbackThursday. The idea is to post old pictures of yourself on your various social channels each Thursday. In general, it’s just something to add a little interest and levity to one particular day of the week. Like most other memes, there are those that take it a bit too far. But if done right, something along the lines of Throwback Thursday can be a great addition to your social media content arsenal.

Here are 5 ways #ThrowbackThursday can  help your small business or nonprofit organization, along with some hints on how to make this work for you: [click to continue…]


Don’t Push Me Away From Your Website

April 16, 2014

It’s happened again. And yet again. It’s not something most people notice, which is exactly why we should be concerned. But every time it happens, it drives me nuts. I went to a website to read an article that sounded interesting, and it was. It described a new online tool that I was interested in […]

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Do Your Customers Hear Your Voice?

April 15, 2014

While it’s long overdue, I’ve finally gotten around to reading a book one of my friends wrote last year. The book, The Slaves Have Names: Ancestors of My Home, was written by my friend Andi Cumbo-Floyd. Andi grew up on a Virginia farm, and has since gone back and researched the histories of the slaves […]

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Celebrating Small Business and Investing in The Future

April 14, 2014

About six years ago my friend Sarah Lanphier Himes launched a business with her mother. I didn’t know her at the time, but she was a college student who had an idea–a great idea. I’m not sure exactly when we met, but it’s been rather exciting to watch as this business has grown from a […]

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The Social Life of Frank & Linh: Heartbleed!

April 13, 2014
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