Weekend Video: Five Musicians, One Guitar

by Ken on January 28, 2012 · 2 comments

I’m always on the lookout for creative videos, and I’m always happy when that creativity comes in the form of a music video.

This particular video from Walk Off The Earth has been making the rounds on Facebook and other platforms the past few weeks, so just on the off chance you haven’t seen it, I’m bringing it to you here.

Five musicians, all performing the song “Somebody that I Used to Know” on just one guitar.

Enjoy!

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In Marketing and Advertising, Does Size Matter?

by Ken on January 27, 2012 · 23 comments

Giant postcard

The other day I wrote about the art of the gentle reminder, and how social media works best when we don’t try to shout above the noise, thereby creating more noise. And clearly, when we are surrounded by clutter and lots of competition, our initial response is to get louder.

My kids often ask me, “Why are you yelling at us?”

My response is usually along the lines of, “Because you didn’t answer or listen the first time!” But after awhile, even the kids will tune out my yelling.

Then yesterday I got a direct mail postcard in the mail. [click to continue…]

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Baseball, Your Business, and the Art of Anticipation

January 26, 2012

The other night we watched Moneyball in our house (great movie, by the way. Highly recommended) and I got the itch. It happens about every time this year. Even though we haven’t had the Super Bowl yet, the football season is pretty much over for me (read: Eagles fan. ’nuff said). But when it comes [...]

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It’s a Sign! Social Media and the Art of Awareness and Gentle Reminders

January 25, 2012

I have a friend who has yet to get Internet in her home. (In her defense, she recently moved to a new place). I’ve told her over and over again that she needs to do so for both business and personal reasons. She can only do so much on her smart phone. So since I [...]

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Small Business Tip Tuesday: If a Deal Falls Over in the Forest and No One Hears, Does it Exist?

January 24, 2012

I’m a member of AAA. Mostly because I want them to be there when my battery dies or my car breaks down. My membership is like insurance: it’s peace of mind. But the other cool thing is that through AAA I get discounts at a lot of places: restaurants, hotels, amusement parks, stores. The only [...]

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Social Media, Journalism, and the Death of Joe Paterno

January 23, 2012

There has been a lot of conversation, particularly on Twitter, regarding the events of this past weekend, as journalists, social media practitioners, and the general public try to figure out what went wrong. Part of the discussion surrounded whether or not this was a primarily a journalism failure or a social media failure. As a [...]

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