FnL230 ComicCon The Social Life of Frank & Linh: ComiCon Pros and Cons


custom audience interface 300x227 Targeting Your Most Relevant Audience on FacebookLately as I’m working to promote our business and the events we do, I’ve been playing around a bit with Facebook ads and promoted posts. While I’m not a big fan of paying for advertising on platforms such as this, I do know they can be very effective, especially as you target the right type of people in the right demographics with the right kinds of interest.

But even with Facebook ads and promoted posts, there are still a lot of wasted impressions. No matter how much you target, just like on any other form of media, not everyone who sees your ad or content really cares about it. The best you can hope for is a higher percentage of people seeing your ad and a higher percentage of those people clicking through to follow your desired call to action.

What if there was a way to hedge your bets and greatly increase the chances that your Facebook ads and content were being seen by the correct people? What if you had a higher guaranteed rate of relevant impressions? Now this is possible through Facebook’s Custom Audience with it’s “retargeting pixel.” I discovered this through a post my friend Liz Jostes wrote at Eli| Rose Social Media: Create a Facebook Custom Audience Using Retargeting. I won’t go into the details of how to do this, because Liz did a great job of explaining the process on her post. [click to continue…]


Your Small Business Online Community is in Flux

July 9, 2014

A version of this post originally ran here in 2009. One of the most important thing to remember about your online social media networks and communities is that they aren’t static. They change. Constantly. When we bought our first home (back in Stratford, CT) it was in a neighborhood right on the edge of Bridgeport. […]

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Saying Goodbye to a Trusted Friend

July 7, 2014

This post has nothing to do with marketing. Or small business. Or anything even remotely related to any of the stuff I normally write here. Just yesterday we said goodbye to our 10-year old Chocolate Lab, Shadow. In short, he got sick and we had to rush him to the emergency vet just a few […]

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