As I write this, snow is falling, and we already have more than two-inches on the ground, expecting up to five inches when all is said and done. I’ve already been out on the road and it’s a mess. Traffic is slow, people are sliding all over the place, the schools are all closed, and many businesses are also closed or at least opening late.
This snow started a bit earlier, and a bit heavier, than expected, causing many to have to change their plans. Do they stay open or close? Do they open late or close early? Do we tell some of our employees to stay home (which is what happened to my daughter)?
We make plans, we schedule, and we carefully lay out what we are going to do in terms of our business and even our marketing. But things change. [click to continue…]
We’re nearing the end of 2013 and the start of a new year, which is traditionally the time that we begin to look ahead to what changes we might make to improve our lives and our businesses. This is the time of year when bloggers will be sharing their various year end lists of the best and worst of 2013 (and you’ll see some of that here in a few weeks).
You’ll also be seeing a whole host of predictions for 2014, with trends and predictions that you’ll need to be looking for as you move forward. At this point I’m pretty sure I won’t do any of those sorts of posts, mostly because I’m really bad at predicting things. I mean, I’m the guy that swore MySpace could never be beaten by anyone.
That said, I do have some advice to help you move forward with your small business or nonprofit in the upcoming year. Think of these as goals or action items you can work on to make your marketing efforts more effective, even though some of them aren’t purely marketing tips, per se, but more along the lines of tweaking your business model and changing your internal culture. [click to continue…]