The Social Life of Frank & Linh: Scandalous!

by Ken Mueller on November 23, 2014 · 0 comments

FnL245 AScandalIsBohemian 1 The Social Life of Frank & Linh: Scandalous!

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4 Essential Elements of Every Blog Post

by Ken Mueller on November 18, 2014 · 0 comments

300px periodic table svg 4 Essential Elements of Every Blog PostA version of this post originally ran in April, 2012. 

 

There are way more than four important elements of a blog post, right? Of course there are.

But I’m going to work under the assumption that you are already doing some of those. For instance, I hope it goes without saying that your blog consists of great, compelling content (at least “great and compelling” as far as your target audience is concerned).

I’m also going to assume that your posts are well constructed, that you allow comments on your blog posts, and that people can subscribe to your blog, or share your posts.

In short, I’m assuming that you have your blog set up properly. But beyond all that, I think that as you sit down to write each post, there are four particular things that you need to include. And I’m not talking about that SEO stuff like keywords. I’ll assume that if you’re creating good content which is related to your particular field, those keywords will most likely happen on their own.

So as you sit down to write each post, what are those four elements that you need to include, and why? [click to continue…]

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The Problem with Social Media; or, Why I Don’t Seek to be an Influencer

November 7, 2014

Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work. In fact, I feel at times like I’m seeing a bit more clearly than I used […]

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The Social Life of Frank & Linh: Trick or Treat

November 2, 2014
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