Merry Christmas! (in September?)

by Ken Mueller on September 21, 2012 · 10 comments

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3097416766 0cba2d77bf m Merry Christmas! (in September?)

I was in a department store the other day and noticed the displays of winter jackets, parkas, snow boots, and scarves. The temperature outside was in the 80s and I was wearing shorts. The last thing I wanted to do was think about winter, cold weather, and snow.

At the same time, even though Halloween is only about a month away, I’m already sick of seeing the Halloween merchandise in the stores. I’m more of a last minute kinda guy. I probably won’t be buying any Halloween candy for the small trickle of trick or treaters that we get until maybe the two or three days before the holiday.

Wanna place bets on when we start to see Christmas merchandise showing up in the stores?

It will be soon. Very soon.

While I abhor the early onset of the holidays, particularly from a commercial standpoint, it is time to start thinking about Christmas. Many businesses treat social media as an afterthought, worrying about it after they’ve worked on everything else, from point of purchase displays and decorations to print ads, commercials, and catalogs. But that’s not the best strategy. If you’re thinking about those other things: the sales, the ads, the merchandise…then it’s also a good time to think about your online presence and social media.

How will you be using your social channels to support your offline advertising and marketing efforts? Will your offline efforts direct people to your website or social properties?

If you’re planning on bringing new business into your establishment, how will social media be a part of it? How will you be equipping your customers to spread the word about you online and offline? Are you prepared to encourage them to check in on either Facebook or Foursquare? How will you be engaging them and providing customer service on your social properties?

If you don’t have a plan for your social media, you run two very great risks.

First, you run the risk of not benefiting from the added bump social media can give you during potentially the most important income producing part of the year. A well thought out, fully integrated social media plan should be a part of your business plan all year round, but you can experience even more growth around the holidays.

Second, you run the risk of not being prepared to be there for your customers when they seek you out online. They expect you to be there, and to be responsive. If you’re not ready for them, they’ll  notice.

Either way, now’s the time to start thinking about your holiday social media presence, and how you’ll be promoting your holiday specials and activities. How will you be connecting with your customers before, during, and after? How will you be capitalizing on platforms like Foursquare and Pinterest?

Are you ready for Christmas? Have you started to make your social media wish list?

 

 

 Merry Christmas! (in September?)
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10 comments
azmomofmanyhats
azmomofmanyhats

@ChattyProf @kmueller62 Christmas already????

ChattyProf
ChattyProf

@azmomofmanyhats @kmueller62 Well, it would be Chanukah for me :).

janet_johnson
janet_johnson

@melissaonline It starts earlier and earlier every year, doesn't it?

girlseeksplace
girlseeksplace

Costco has had Christmas decorations since August. I don't think the holidays will affect my business at all. I had hoped my novel would be released by then, but it doesn't look like that's going to happen.

margieclayman
margieclayman

Actually, I've heard rumors that Hobby Lobby already has their Christmas stuff up :)

Good thoughts here - though I'm one of those people who, while not a fan of snow, LOVES the holidays. Bring those AND sunshine and I'm good to go :) 

KenMueller
KenMueller moderator

@margieclayman I'm sure plenty of places have it up already. and I love the holidays as well. It's just that the commercialism messes it up for me!

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