This guest post is from my friend Marijean Jaggers. She is a social media specialist and public relations professional, and is president and CEO of Jaggers Communications LLC, a strategic communications firm based in Charlottesville, Va. She has also become a regular contributor to my blog here, and is collaborating with me on a book, so stay tuned! Oh, and make sure you check out her latest video effort…she’s a woman of many talents.
It was 2008 and I was attending BlogOrlando with a colleague and my sister, a journalist. Our speaker was Shel Israel, whose early book Naked Conversations, plunged me into the passion I have for social media. In response to the very typical and expected question about what the future holds for the social web, Shel said â€œvideo.â€ Of course, the answer was longer and more thoughtful than that, and I dutifully captured in while liveblogging the event for the firm I used to work for, but all you need to know about that time and this is that the future is now and it’s video.
People are still stunned when I tell them this so it bears repeating often.
Now we know that a certain percentage of YouTube users are just freaks. I offer, as example, the fact that more than 800 people have watched a silly little video I made, A girl, a home office and lipstick (you weirdos; it’s totally clean and YES I KNOW WHAT YOU WERE THINKING.) I have, by contrast a small following of people interested in the videos I do on communications, public relations and social media. Another (legitimately) popular video is about turning your business cards into a social network.
Video is important, kids. Itâ€™s certainly not going away, as it gets easier to access. (Side note: over the weekend I was riding in the car and watching a roller coaster video on my phone. Do not do this.)
Beyond that, video is easy to create and upload. Itâ€™s fast, thorough and efficient. I have learned countless things by watching video from the professional (how to create Yahoo pipes) to the personal (how to knit a purl stitch). If thereâ€™s something you want to learn how to do, itâ€™s likely someoneâ€™s created a video to teach you (quality notwithstanding; it may take you awhile to find the right video for the education you seek.)
Iâ€™ve used video on my blog that Iâ€™ve shot from my phone. Iâ€™ve used a high definition webcam, had my hair done and makeup on. It doesnâ€™t seem to matter how glossy, packaged or rehearsed the topic â€“ videos get traction and once theyâ€™re out there, theyâ€™re available to find via search.
I encourage clients to create and use video in their campaigns. I also nudged Ken Mueller into the On the Porch with Ken series which I love â€“ thereâ€™s something about seeing a person while listening to them, sharing the philosophies youâ€™ve read in their writing, giving it to you in their voice, in their words from their office or their front porch. Talk about making business human! For many, writing blog posts is intimidating; a video with its speed and one-take upload can be just the ticket for a client short on time.
Are you using video in your business blogging?
- Four New Ways to Spark Blogging Inspiration (spinsucks.com)
- On the Porch with Ken: Of Your Customers and Your Cup of Coffee (inklingmedia.net)
- The Importance of Regular Anchor Features on Your Blog (inklingmedia.net)
- YouTube Statistics (jobcontax.wordpress.com)