Sometimes Twit just happens.
You know what I mean. You’re on Twitter and you make some sort of boneheaded error.
Perhaps you’re running multiple accounts and you send a personal message over a business account, (i.e. Chrysler). Twit happens.
And then of course there’s the all too common DM fail, when you send out an embarrassing message to the masses that was clearly meant to be a private direct message. Yes, Twit happens.
So what to do when Twit happens?
Don’t panic. If need be, depending on the nature of the error, acknowledge your mistake, apologize if it’s warranted, and move on. Obviously some errors, like the aforementioned Chrysler, Cole, and Gottfried errors, will take on a life of their own and you’ll need to do a bit more damage control. But the good news is: we have short memories. There’s enough going on in the world, and on Social Media, that one gaffe can’t hold our attention for too long. This doesn’t mean you shouldn’t try to make it right, but you also don’t have to dwell on it too long while wearing sackcloth and ashes.
And how do you prevent Twit from happening in the first place?
Here are a few simple steps:
- Don’t be stupid
- Use common sense
- Slow down
- Think before you post
- Think again
- If you have doubts, don’t pull the trigger
- Keep thinking
Seems pretty simple, eh? Well, it can be if you make it a habit.
Just use your head and be careful out there. You don’t want to end up like Oliver…Buffer