Putting others first might just be the most important thing when it comes to how we use Social Media platforms as a marketing tool. In fact, the mere existence (and adoption) of Social Media is changing the way we do business, from the foundations of our business model on up.
Recently I posed a particular question to a number of the key marketing and Social Media people that I respect and admire for their work. They are people whose books I’ve read, whose blogs I read, whom I’ve worked with, and who I follow on Twitter and other Social Media platforms. Most of the people I asked were very gracious and responded fairly quickly. I’d like to thank them for their help in putting this together.
The question I asked was: If you could give someone only one piece of Social Media or Inbound Marketing advice, what would it be?
Below are a few of the responses, and I think you’ll notice a common thread. (I’ll be posting more of the responses at a later date).
Social Media is beyond the role of any one person or department. The debate as to who owns social media is moot and quite honestly, it’s a distraction. People own social media and define our brand and perception with every conversation that takes place with or without us. What’s happening right now is the complete socialization of business as usual, taking us from a position of mythological brand control to one of participatory influence. Every department affected by outside activity will soon engage, either proactively or by demand, and therefore requires transformation from the inside out and from the top down. In the end, we earn the stature and relationships that we deserve. #EngageorDie
The #1 lesson I’d share is: be helpful. That’s always the lesson. To me, everything that’s come to me has come from my realization that I can be more helpful. As I help others, better opportunities come to me.
Those who give, win. If you base your marketing strategy on providing free content and information to your best prospects, they are more likely to become paying customers.
Rule #1. Your intent to share must far outweigh any intent to gain.
Engage. Give. Share.
It’s all about putting others first. The customer wins, and in the end, we win as well.
Are we merely giving lip service to the concept of “others first,” or are we truly making this the cornerstone of how we do business?