Why Social Media?
Why Social Media?
- Social Media is “free” – Most of the social media tools that are available to individuals and businesses are free. There is nothing wrong with paying for marketing and web services, but why not use the free tools that are available to you online? It may cost you in time, as well as paying someone in-house, but the return on investment is worth it.
- Social Media IS word-of-mouth – The most effective form of marketing is word-of-mouth (WOM). Nothing beats friends recommending products to other friends. Social media is merely WOM amplified. With social media you get the personal nature and effectiveness of WOM brought into the digital realm and magnified.
- Social Media is effective – While there are no guarantees, a properly implemented and maintained social media campaign brings results. You can effectively reach people who care about your business or product, and interact with them on a personal level.
- Social Media provides rapid feedback – Through social media you have the ability to get near real-time feedback from customers and potential customers. Social media is a great tool for market research, customer service, R&D, and more.
- Social Media allows you to disseminate information quickly - Life doesn’t always happen on a schedule, and neither does business. Web updates, print collateral, and more traditional forms of marketing require resources, and often a lot of lead-time. With social media you can react quickly and get your message to the right people with little or no lead-time.
- Social Media can boost your search engine results – A big part of getting noticed amidst the digital clutter of the web is making sure you show up high in search engine results. Companies spend a lot of money on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to get even the smallest edge over the competition. A well executed Social Media strategy offers a boost in the SEO/SEM wars, particularly as Google and other search engines are now indexing platforms such as Facebook and Twitter.
- Social Media is alive – You can now connect and interact with real, living, breathing people. Customers are no longer faceless IP addresses. This allows your business or organization to create the personal experience of a small, local storefront business.
- Social Media IS the future of the Internet – User generated content (whereby users become creators and participants, not merely consumers, of online content) is now a large part of the Internet experience. The concept of social media and networking is changing the face of how consumers use the Internet, and therefore, how businesses and organizations create an online presence.
- Social Media is dynamic and flexible - Unlike traditional media, social media allows you to change and tweak your content and messaging quickly. You and your business can rapidly adapt to the desires and needs of your audience.
- Social Media builds community - No longer are you confined to addressing a dissimilar group of individuals spread out over geographic and cultural areas. Now you can build your own online communities, encouraging your consumers to not only connect with you, but with each other. The strength, and collective voice, of this community can be phenomenal.
- Social Media builds trust – Community is based on relationships and we tend to trust those in our communities. When we seek information we tend to go to those whom we trust.