Last night’s Super Bowl was a perfect example of the power of Social Media and shared experience.

Many of us were watching the game. Some for the football, others for the ads. And we shared those moments on Facebook and Twitter. Commenting on great plays, bad plays, score changes. Weighing in on our favorite (or least favorite) Super Bowl ads. Commenting (with almost universal disdain) on The Who’s halftime performance.

And on and on.

We were in our own homes, watching on our own TVs. Some were even watching other programs. But sharing the experience, regardless of location.

We all tried to navigate to the Dockers site at the same time for a chance at free pants, only to experience a server error.

We cheered for our respective teams, cheered for our favorite commercials, and interacted.

It was an exercise in community. We chatted with people we know, and those we merely “know.”

We’ve bonded over the debates…the election…the disaster in Haiti. Those large-scale universal moments are no longer moments that we will share in isolation. We may be in different locations, but we will share them in real time.

Social Media IS community.

Global yet local.

I look forward to more moments like this.

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