There’s criticism, and then there’s constructive criticism.
Unfortunately, it’s often hard to tell the difference. Even criticism that is delivered in a less than constructive manner can be valid. But none of us likes criticism. None of us wants to be told that we’re doing a bad job. Yet we can still benefit from listening to that criticism.
I regularly follow the online and offline activities of quite a few local businesses. And over the past few months I’ve been paying particular attention to a newer business in town that has seen a rather mixed bag of reviews.
On the one hand, the business opened with great anticipation, and because of a unique line and selection of products, they have done fairly well. On the other hand, this business has been apparently marked by poor customer service, coupled with what appears to be a devil may care attitude from management. While the business is usually busy when I drive by, they seem to creating a growing number of detractors.
On Facebook, they initially responded harshly to those commenting negatively. Then they shut their page down, only to bring it back in a more sanitized version. Negative comments were deleted. Now, they’ve completely hidden the review section of their Facebook page, and have also removed the function that allows people to post on their page. The only way you can write on their page is to comment on their status updates, and I imagine they are probably moderating them.
Additionally, they don’t seem to have claimed their Yelp and other review listing accounts, which are also quite heavy on negative reviews. The owners of the business don’t really seem to care, and have swept best practices under the rug. Hiding reviews, deleting comments, and preventing customers from commenting can only go so far. Word of mouth works beyond the Internet, and eventually you’ll alienate enough people to keep them away.
When you have a lot of negative comments saying the same things and complaining about the same areas of service, then it’s time to listen. In this particular case, there are clearly two areas they need to work on, but they’d rather hide the problem.
Negative reviews can help. They aren’t fun, and they sure can sting. If you listen to them and take corrective action, they can be quite helpful.
A little humility and listening can go a long way. How about apologizing to the person writing the comment, fixing things, and inviting them back?
When people give you negative comments or reviews, there are several rules:
- Don’t ignore them.
- Don’t hide or delete them.
- Don’t fight fire with fire.
- Listen, respond, make corrections.
How do you deal with negative comments and reviews? Are you willing to listen and take corrective action when necessary?
- Business Tips: Dealing with Customer Negativity on Social Media (lorensworld.com)
- SEO and Small Business: Is It Working For You? (inklingmedia.net)
- 5 Quick Customer Communication Wins (customersthatstick.com)
- Why Highlighting Customer Feedback Can Be Profitable (business2community.com)
- How to Handle Negative Online Reviews (entrepreneur.com)