Your Business Story Might be More Exciting than You Think

by Ken Mueller on October 21, 2013 · 1 comment

Roland receives the sword, Durandal, from the ...

My sons have been walking around the house with a bit of swagger these days.

I’ve been hearing them say things like:

“I’m royalty, get out of my way.”

One of them had a genealogy project for school, and as a result, the two of them have been using and digging deep and far into their family history. Along the way they’ve learned a lot of interesting things. We now know a lot more about our roots in Germany, England, and other parts of Europe, as well as other parts of the U.S. outside of Pennsylvania. But royalty?


Turns out my kids have checked, double-checked, and triple-checked, and they’re pretty certain that they are direct descendants of Charlemagne on their mother’s side. Hence, their proclamations of royalty. Though, with ten wives and mistresses (that we know of) and twenty children, it turns out that pretty much everyone is related to Charlemagne.

But there are still lots of interesting stories in our family tree; we just have to dig for them.

The same is probably true for your business. You might think your story is boring, but if you dig, you might find out some interesting things. And quite honestly, boring is in the eye of the beholder. What you think is boring might be interesting to someone else. It might just be boring because it’s your story, and you’ve lived with it day in and day out. It’s no longer new or fresh to you.

Tell your story often. Tell it online. Tell it offline. Dig deep, and tell it well.

And tell it with excitement.

Your business story is a great way to draw people in and have them connect with you.

Take some time and sit down and talk through your story. Your story is important. Talk to your employees. Talk to your long-time customers. Talk to anyone who’s worked there over the years, and dig deep. And then share.

Have you dug into the story of your business? 



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