The other day I read an article by Victoria Elizabeth Barnes, a woman who spends an inordinate amount of time on Craigslist, much to the chagrin of her husband. The two are remodeling and redecorating an old Victorian mansion, and she uses Craigslist to find things. Big things. Expensive things. (Do yourself a favor: read the article. It’s one of the funniest, most well written pieces I’ve read in a long time). But in the article it becomes apparent that when she gets on Craigslist, she gets lost. She clicks on one link. Then another, then another.
She loves Craigslist, and I’m sure Craigslist loves her back.
We’ve probably all done that. I know some folks who love Pinterest, and they get lost in there, moving from one pin to another. There are boards for everything there, and I know I could get lost looking at recipes. Have I mentioned I love food?
I know I’ve gotten lost in YouTube. I click on a link from a friend and once you’ve finished watching the video, there are suggestions for others I might like. So I click on another. And another. And so on.
This doesn’t just happen online. I’ve gotten lost in book stores and libraries. I’ve even gotten lost in grocery stores. And I don’t mean lost as in:
“Mrs. Mueller, there’s a lost gentleman in aisle 9 who says he belong to you.”
I mean lost in a good way. Digging deeper and deeper, running down rabbit holes, moving from one discovery to the next.
Give your customers a reason to stay. to explore. Whether it’s online or offline, find ways, good ways, to get people to spend more time with your business. This could be on your website, or in your store. The key is to make them stay of their own volition, not because they can’t find what they want. It’s more about them finding everything they want and more. Create an environment or experience that draws them in so that they keep wanting for explore and look for new and interesting things.
We have a few stores like that here in Lancaster. No matter how often I go in, I find something new, something interesting, something to catch my eye.
Your customers should feel like kids in a candy shop. In some businesses this will be easier than others, but I think it can be done with a bit of creativity.
How are you helping your customers get lost, in a good way?
- 4 Easy Site Changes to Create a Great Customer Experience (customersthatstick.com)
- Social Media Isn’t What You Think It Is (aikenwebsolutions.com)
- How Small Businesses and Nonprofits Can Use Instagram Video and Vine (inklingmedia.net)
- 4 Tips For Building A Website That Google Will Love (v3im.com)
- 5 Ways Small Businesses Can Use Pinterest (inklingmedia.net)
- 5 Types of Videos You Can Create for Your Customers (inklingmedia.net)