@geoffliving a lot depends on the audience, as well. My target market is made up of small business owners and nonprofits who might not have a great knowledge of social, so in some cases, these work better than longer, meatier, more theoretical types of posts.
@geoffliving well i think we all need to mix it up a bit. i write some of the more dense, thoughtful posts, but they do take a lot more time. In my mind, I'd LOVE to write more of those. But for me it isn't practical. Headed down your way in a few weeks for a Phils/Nats game!