A Friday Blogging Experiment

by Ken Mueller on January 4, 2013 · 40 comments

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friday10 A Friday Blogging ExperimentI’ve decided that I’m going to try something a little different for Fridays here in 2013 and we’ll see how it pans out. In the past I’ve done different things on Fridays, from a series called “Others First Friday” to an occasional entry of what I call the “Weekend Music Game”. And Fridays seem to be a bit of a different kind of a day for other bloggers. Over at Spin Sucks, Gini Dietrich does her Follow Friday and Gin and Topics series, which very often have nothing to do with the general focus of the blog. Geoff Livingston has announced that he’ll be using his Friday posts to discuss a subject that is important to him, yet has nothing to do with marketing and social media: the environment.

A lot of other bloggers use Friday as a day for special features and to go off the beaten path. So, while I’ve tried things before, I’m going to turn Friday into my own personal sandbox here on the blog. Oh, sure the entire blog is my sandbox, but I have a few reasons for this:

1) Friday traffic is low – Well, not low, but Friday traffic tends to be lower than the rest of the weekdays. I think in our 9-5, Monday through Friday business world we’ve been conditioned to think of Friday as “get away day” and we spend our time trying to tie loose ends and get out of the office. I admit that I’ve done that, and while I don’t really like it, it is the reality of things. So perhaps some folks don’t want to think about business on Fridays.

2) We all need a break – I’ve been blogging nearly every day for about three years now, and coming up with content five days a week can be a burden. Plus, the last few months of 2012 were a bit rough on me. I faced a little bit of burnout and forced myself to take some breaks from blogging. This way, if I change the content on Fridays and don’t always focus on marketing, social media, communications, etc., it gives me a bit of a mental break. Which is better than a mental breakdown! Plus, this Spring I’m teaching three different classes at two different colleges. I’ll be out three nights of the week, which will cut into my writing time quite a bit. I need to simplify things a little bit, without taking off too many days from my blogging schedule.

3) Taking my own advice – I’m not a one dimensional person. I have a lot of other interests like music, sports, culture, literature, and food. On the other hand, I also get pretty geeky about the sociological aspects of our culture and our online experience. All of those things might find their way into my Friday posts. One of my most popular posts from last year was on the Importance of Being Random. So for me, Friday’s might start looking a bit more random. If I want to write about bacon or cats or

4) 2013 will be a year of change – For quite some time I’ve been telling some friends about some changes I want (or need) to make in my business model. I won’t get into them here, but I’ve determined that 2013 is the year I’m going to make some changes. I’m involved in some pretty interesting side projects and have some other ideas brewing. Going a bit lighter on my Friday posts will give my mind a rest and help me free up time for other things.

What will Friday’s look like around here? I have no idea. It could be an incredible hodge podge of whatever suits my fancy.

I have no clue how this will be received, and I know that it will wreak havoc on my SEO. As it is I get an in ordinate amount of search queries for “turkey wrapped in bacon” and other variations. I know that some of my regular readers will have no interest in what I have to say, while I’ll bring in some of my  non-marketing friends and other non-marketers who just happen to be interested in whatever ends up as the subject du jour. In fact, some of the posts might be repurposed from my old personal blog!

Oh, and I want this to be a collaborative effort. I want your participation, your input, your suggestions for what I should write about. Sometimes it will be very light and simple. At other times, I might work for a few weeks on some deeper posts. And yet at other times, depending on what is happening in the marketing world, it might just be one of my normal posts. But in most cases, it will be a last minute decision. The rest of the week, Monday through Thursday, will be my normal subject matter.

So stay tuned, and if you know anything about me and my interests, feel free to suggest things you’d like me to write about.

 

 A Friday Blogging Experiment
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30 comments
ginidietrich
ginidietrich

It actually won't wreak havoc on your SEO...or on your traffic. That's what I was afraid of when we started #FF and then Gin and Topics. And what we found is quite the opposite. Although the level of engagement is down on those blog posts (and on The Three Things), the traffic, SEO, and unique visitors increasingly rises. So don't be afraid to experiment. I think you'll be pleasantly surprised!

Howie Goldfarb
Howie Goldfarb

My suggestion besides exploding chemical combos? Blogging from the Green Dragon!

kittiewalker
kittiewalker

I think it would be great to change it up in exactly the way you describe in the final paragraph... some light stuff and some longer more in depth features that you can put together over weeks. Insights from your teaching my be interesting too. 

hdbbstephen
hdbbstephen

It can be a very good thing to change things up, it gives you a new perspective and can reveal new insights. Looking forward to seeing your results!

Erin F.
Erin F.

I think having a "free" day is a great idea. I know I'd like to hear more about radio and some sociology.

Latest blog post: Writers Have to Read

LizJostes
LizJostes

You should occasionally run some "caption this" photo posts of the Mueller clan. Shadow and Elizabeth included.

Soulati | Hybrid PR
Soulati | Hybrid PR

Ultimately, numbers be damned. Analytics and SEO do not make a blogger; it's a blogger who makes the numbers. That said, if you're feeling a bit of burn out, as you are very prolific, then re-juice and everyone will be the happier from it!  Looking forward to seeing whatchugot!

geoffliving
geoffliving

Ha, well, thanks for including me. I will use Friday to discuss the environment, but not every Friday.  I do use Friday as a "color" day, a day to discuss things which I normally wouldn't when I am trying to market/message to clients.  I try to show a bit of personality in these, and open the kimono a bit, even if it is my ugly side.


Enjoy you, sand box, Ken. Friday is my favorite day on my blog usually.

KenMueller
KenMueller moderator

@ginidietrich Oh, I know i'll see an increase in traffic. What I meant by that is that it will new traffic that is less "important" from the standpoint of new people coming here not for marketing, but for whatever I do on Fridays. And granted, some of them may be marketers or small business folks who will discover this blog for the first time. But I get a ton of traffic from people searching for "bacon wrapped turkey." Talk about long tail!

KenMueller
KenMueller moderator

@kittiewalker That's a good idea. I teach a variety of classes to some very different audiences, so I might throw some of that in there as well.

KenMueller
KenMueller moderator

@jasonkonopinski Thanks, Jason. There will be some music in the mix and I know you'll appreciate that. And some history and literature as well.

KenMueller
KenMueller moderator

@C_Pappas Go for it. Cooking and food is definitely something that will be a part of this mix, as well as books!

KenMueller
KenMueller moderator

@geoffliving Thanks, Geoff. I'm just gonna run with it and see what happens. I think that often there will still be a marketing message in there, but who knows. I'm gonna look over the remnants of my personal blog from years ago and see what content there might work for this.

Erin F.
Erin F.

@KenMueller Good! Then I'm going to use your work and see how some of those things interact with the literature of the time. I'm such a nerd. I also might need to follow up with you about a different subject.

Latest blog post: Writers Have to Read

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