December 10, 2012
2:08 p.m. – Final day of teaching my social media marketing class at PCA&D. Two of my students, Patrick & Nick, tell me they have a great viral/Internet link they need to share with me. They forget.
5:17 p.m. – I remember that they forgot, so I post a note on my Facebook wall about it, and tag them in it.
9:24 p.m. - One of the students posts this “viral internet sensation” as a comment. I immediately click on the link and proceed to laugh. A lot.
9:27 p.m. - I repost the link and immediately begin getting likes, comments, and shares. Lots of them.
The link in question is for an item on Amazon known as the Hutzler 571 Banana Slicer. And what’s more amazing than the fact that this product even exists, are the hundreds of hilarious product reviews that go along with it.
My sharing of the link continues to get comments and likes as much as ten days after I posted it. The engagement I have gotten comes from quite a few states and even a few other countries.
December 16, 2012
5:45 p.m. - Six days after the original posting, my friend Hope sees the link and comments back that she actually has one of these, still in its package, and that she’d like to send it to me. Hope and I met more than a dozen years ago when I was working in NYC, and have since reconnected on Facebook. While I now live in Pennsylvania, she lives in California. (Since I didn’t ask Hope’s permission to user her comment, I took the liberty of obscuring both her last name and her eyes. It adds something to the mystique of this story, don’t you think?)
By the way, check out Hope’s business on Etsy, Vintage Rescue Shop. You might find some cool things on there!
December 17, 2012
7:05 p.m. - I send Hope my address.
December 18, 2012
6:58 p.m. - Hope tells me my package is on the way.
December 20, 2012
12:34 p.m. - The banana slicer arrives! Not the Hutzler 571, but one of the many similar brands that can be found online, although this one doesn’t even have a brand name on it
In just ten days, not including the years of reviews and whatever else happened before I first became aware of this wonderful item, I went from my first exposure to the project to actually having one shipped to me (for free!) from across the country
This is how social media works.
Compelling content is posted online. People engage with that content and share it. And then the magic happens.
Word of mouth. Online.
Now, what can you and your business learn from this wonderful story of the banana slicer?
- The Three Things Marketers Keep Forgetting About Facebook (inklingmedia.net)
- Getting Executives on Board with Social Media (inklingmedia.net)
- [Infographic] How Social Media Influences Giving (social.razoo.com)
- 8 Indispensible Tools to Improve Your Social Media Efficiency (businessesgrow.com)