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I am your most important community member.
I am on Facebook, Twitter, Pinterest, and a variety of other social platforms.
On Facebook, for instance, I have a lot of friends. I’ve connected with my family members as well as reconnected from old friends I knew in high school and college. I’ve even connected with new friends that I’ve met in various places online, usually Twitter or blogs. Some of these connections are strong.
The best part is that I like to talk. If I like your product or your business, I’m going to tell others about you. I’m word of mouth in action. I’ll post it on Facebook and Twitter. I’ll pin you on Pinterest. I’ll check in on Foursquare.
I’m a walking, talking, social media marketing machine. Just like all of your other customers.
Treat me right, and I’ll let my friends know. Treat me poorly, I’ll probably talk about you as well.
I might write reviews about you on Yelp or Facebook or some other sight. It’s up to you whether or not the review is good or bad.
I’ve got a megaphone and I’m not afraid to use it. Quite frankly, I’d rather use it to tell my friends how you “wowed” me, than how you bummed me out.
I have friends. They like me. They trust me and my judgement. I have a measure of influence over them; the kind that you can’t assign a number to. When I talk, people listen. And when they talk, even more people listen.
What message do you want me to give them?
After all, I am your most important community member.
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- Offline Strategies for Your Online Presence (inklingmedia.net)
- The Three Things Marketers Keep Forgetting About Facebook (inklingmedia.net)
- Research shows that Pinterest is big, it’s bad, and it’s for real (businessesgrow.com)
