Google is Your Business’s Friend: Use it!

by Ken Mueller on December 3, 2012 · 18 comments

I’m not sure if you’ve heard, but there’s this wonderful thing called the Internet. And there’s this thing on the Internet called Google. If you want any sort of information about anything, you just type it in the little Google box and press enter. Every little piece of information about just about anything is available at your fingertips, 24/7!

And even better, it’s free!

Recently while driving through Virginia we spotted this particular sign for Tightsqueeze Plaza, nestled up alongside Tightsqueeze Road.

Tightsqueeze Plaza

We got a few laughs out of this and then began to discuss possible origins of the name. A quick trip to this Google thing and we found several sites, including Wikipedia, that offered up a history of this very real place once known as Tightsqueeze, with a very interesting history.

On the way home from our trip we started hitting those radio stations that play nothing but Christmas music this time of year. When “Do You Hear What I Hear?” came on, my son piped up with something he had learned about the song: it was a Cold War era song written in response to the Cuban missile crisis. Got home, Googled it, and sure enough, it was true, written the year I was born!

This Internet thing has EVERYTHING.

So why don’t small businesses use it more often? I recently talked about using the Internet for the purpose of sentiment analysis, but there are plenty of ways we can use search engines and the Internet for the benefit of our business:

  • Researching products
  • Researching competitors
  • Researching your community
  • Researching your customers
  • Researching prospective employees
  • Getting ideas for online content/blogging
  • Researching trends and ideas related to marketing and social media
  • Connecting with customers and other businesses

The Internet is pretty amazing, and yet we often forget to use it for simple business tasks. Google to your heart’s content. Be innovative. Do your research. There’s no end to what you’ll be able to find.

Obvious? Yes. But I’m surprised at how often we forget.

What are some of the more unique ways you have used the Internet for your business?





Google provides some great opportunities for local businesses! Google gives you the chance to take some control of the conversation about your local business here: 

I'm always amazed at the number of local businesses that don't claim their listing. 


I use in the internet all the time to research thing for novels. The most recent thing I Googled was childbirth in the 1920s. Unfortunately, there isn't much, so I'm going to have to wing it.


This will make you laugh - our "local" business phone book was dropped off a few days ago... the real, paper one. Yesterday I was going through all the mailers, etc., to separate junk from what we needed to keep, and I asked my husband if he thought we needed the local directory... if it were the regular Yellow Pages, I would have trashed it without a second thought, but the local one... you know, sometimes you need those local numbers. He looked at me and said, "Who uses the phone book any more?" And that made me laugh so much, and reminded me of your Yellow Pages post. I Google EVERYTHING!


I love learning new things. Thanks Ken:) Cheers! Kaarina


The Cuban missile crisis factoid is quite interesting! Never in a million years would I have guessed that.

KenMueller moderator

@girlseeksplace If you dig deep enough, you're bound to find something. Sometimes have to go very deep and use some academic papers.

KenMueller moderator

@LizJostes exactly! and it gave me fodder for this blog post. Just think what else is out there...

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