Yesterday I had the privilege of taking my new friend, Boža from the Czech Republic, to a meeting with the owners of my favorite local coffee shop, Square One Coffee. I’ve known the owners, Josh & Jess Steffy for a few years, and fully support what they are trying to do with their business.
As I stood there listening to Jess tell the story of Square One, and as she mentioned things like third wave coffee, and how they want to make a difference in the lives of the farmers producing their coffee, I got excited. But the cool thing about this was that this wasn’t the first time I’ve heard their story. I’ve heard Jess tell this story quite a few times, but it’s a great story and to hear the passion with which she tells it, I really do get inspired and fired up. Their story never gets old.
Because I know the story, Square One is much more than just a coffee shop to me. The story makes me want to support the business and its endeavors. I care.
Not every business has a story like Square One, but every business does have a story.
Tell me your story, and tell it with passion. Let me see the love that you have for your business and what you do. Show me how everything you do stems from that story. Use words, videos, and images. Tell it the best way you can.
If you don’t think you have a story, or you’re story is not one of which you are proud, change it. Don’t make one up, but start a new chapter in your story that is one you want to tell; one which makes you proud and makes me want to care. You can’t fake your story, but you can change it and improve it.
What is your story and how are you telling it?
- Toon Time: Coffee to the Rescue (waxingunlyrical.com)
- 7 Non-Business Content Ideas for Generating Engagement (inklingmedia.net)
- Four Brands Using Instagram Really Well (spinsucks.com)
- What’s Your Story, Morning Glory? Your Brand Needs to Know (allisondevelopmentgroup.com)
- Storytelling: Everyone Has a Life, Even a Zombie (inklingmedia.net)