Blog What You Love

by Ken Mueller on September 19, 2012 · 14 comments

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Blogging can be incredibly important for small businesses and non-profits, but even if you understand the value, there’s still the issue of actually creating a strategy and getting your blog started. Once your organization makes the decision to blog, you need to figure out who will do the blogging for you, whether it is an individual or a group. Quite often that task falls into the lap of someone who has never blogged before, and then there’s the issue of what to blog about.

If that’s the case for you, perhaps the best way to start is to start slow, and find your blogging chops before you actually blog for your business. If blogging is a chore for you, blog about what you love. Start a blog aside from your business blog and blog your passions: whether it be food, sports, crafty stuff, pets, music, or whatever you happen to love.

Sure, you hopefully love your job and what you do, but many of us have been conditioned to think about our jobs in ways that aren’t very much fun. After all, it’s work, right?

Go set up a free blog over on Blogger or WordPress and start writing. Blog about the one or two things you really love, or even about your family or life in general.

Once you get the feel for it, then it’s time to start thinking about your business blog. If you still find it difficult to blog about what it is that you and your business do, find ways of tying your passions into the business. Ideally, blogging should be fun for you, and if you love what you do, and have fun at work, it makes the whole thing easier. As I blog here I often talk about things like sports, music, food, and my family. Not everything has to be hard-core about your business.

And if you’re not the best one for the job, find someone in your business or organization who not only loves what you do, but has a passion for writing. Recruit them to get your blog going for you.

Blogging for your business does not need to be a daunting task, you just have to work up to it. Once you get started and get a feel for it, the task becomes much easier. I promise.

How have you tied your passions into your strategy for business blogging?

 

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13 comments
jonny_erotic
jonny_erotic

@RachelintheOC you’re going to get a guest blog on hemp rope, paddles and an eleven inch steel dildo.

website101
website101

Managing a blog is almost like managing a second parallel business. Its better to manage the one you are good at and leave other for experts.

DJThistle
DJThistle

@sheconsulting @kmueller62 Thanks Esta! :)

RyanKBiddulph
RyanKBiddulph

Write about your passions and you will never lack for topics. Thanks for sharing Ken.

geoffliving
geoffliving

Good post.  When we write from the heart, other writing becomes easier.  Love it.

kmueller62
kmueller62

@divabusiness thanks for sharing!

barrettrossie
barrettrossie

I agree - finding the right person makes all the difference.

Ken, how do you feel about this statement/observation: If the blogger is isolated from company leadership, it's not going to work.

I've found (in my limited experience in in-house marketing) that a huge problem is the assigned blogger sometimes doesn't have enough "weight" to blog for the company. They don't know much (1) about blogging (2) about important industry issues or (3) the company's specific strategies, other than just to increase sales. So of course when the blog gets no traction, the business owner ends up thinking that "blogging doesn't work for us." 

DJThistle
DJThistle

@PhaedraStock You're welcome. :)

KenMueller
KenMueller moderator

@barrettrossie I agree completely. And this is why a book like Marketing in the Round from @ginidietrich and @geoffliving  is so important. I think far too many companies are built in such a way that one department doesn't know what the others are doing. I've experienced this myself working for both businesses and nonprofits. 

Additionally, if the business is large enough, they should really have a team of bloggers, not just one.

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