How to Beat the Clutter and Your Competition

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BILLBOARDS AND ADVERTISING CLUTTER ROADSIDE - NARA - 546184 (Photo credit: Wikipedia)

Our world is filled with clutter and competition.

No matter what business category you’re in, odds are you have to fight tooth and nail to get noticed above the noise and clutter.

Turn on your TV or radio, and you’ll be bombarded with advertising clutter. Sometimes it seems as if there are more commercials than programs. Everyone has a commercial. Do you want your commercial to stand out?

Make a better commercial.

But then again, people aren’t watching your commercials, are they?

Newspaper? Full of ads and clutter. Everyone has a print ad of some sort. Do you want people to see it and respond?

Create a better ad.

But the news for newspapers isn’t quite so bright, either.

Websites? Yep. Everyone has one of those as well. Just Google your business category and see how many others are vying for that top spot in the search engine results.

Build a better website.

Ah, social media. Everyone is on Facebook or Twitter. How will you cut through the clutter?

Do it better than anyone else.

When all is said and done, our customers have options. Lots of options. Too many options, to the point of paralysis.

But even if you create better ads, or have a better website, or even are better at social media, it’s not a guarantee of anything. It might help get a few more people through the door the first time, but that’s not enough.

No matter how much you improve your marketing and advertising, you can only go so far.

But if you really want to make a difference, take a look at your business. Look at your business model and culture. Re-evaluate what products and services you are offering. Examine your customer service.

Your business consists of all of the above.

Do it better.

Better services. Better products. Better quality. Better prices. Better value. Better customer service.

Marketing and advertising, no matter how savvy and creative, can only hide so much. They are your words about your business. Your claims. Prospective customers will only believe so much.

So back up those words. How?

Do it better.

Better services. Better products. Better quality. Better prices. Better value. Better customer service.

And then the most important marketing will take place:

Word of mouth.

Your happy customers telling others that you do it better.

Sounds simple, eh? Now go take a look and see what you have to change in order to do it better.

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Tagged as: advertising, clutter, Competition, customer service, facebook, Twitter