The big news this week is that Facebook is encouraging its users to sign up as organ donors, and then adding their organ donor status to their timelines. Not surprisingly, a lot of people are signing up and the effort, along with widespread media coverage, is making an impact. It’s less about matching people with donors than it is about awareness and building the donor database.
Also, not surprisingly, there are plenty of naysayers who are finding fault with this program for a variety reasons. But despite all that, I think it’s a great thing. Awareness is key for things like this. The more people are given the opportunity to think about an issue, the more they will get involved.
And it also got me thinking about other social platforms, and how they won’t want to be left behind. So indulge me as I muse a little about how they might jump on board with such a campaign. Oh, and I know that some might think me morbid or irreverent, but please just read this in a spirit of fun.
The whole organ donor thing could be a real boon to this platform. Businesses hire employees based on their Klout score, and it’s not a stretch to think that people might want to request certain organs from people who have a certain Klout score. Especially if we get into brain transplants, you might not be so keen to request one from someone with a Klout score of 7.
And if you’re getting some sort of transplant, you can always check out the Klout score of all the surgeons before choosing the right one for you. Influence is important, you know!
Then of course there are the Klout perks. The possibilities are endless. Of course we don’t want to muddy up waters and make it look like we are being preferential for serious organ transplants, but for things like cosmetic surgery, it might just work!
Oh, and if you want, head on over to Klout and give me a +K in organ donation.
I see a lot of promise here. People check-in whenever they enter a hospital, and then leave a tip as to which organs they are willing to donate…just in case. The hospital can keep track of this as you check-in and be ready in a moment’s notice. And hospitals can respond with different deals. First time check-ins get a free pint of blood, and maybe something special for the Mayor, like an upgrade on surgeons. And living donors can unlock cool stuff like the “Kidney Donor” badge.
And I’ve previously mentioned some new apps that might be cool, like Corpsesquare, where you don’t check-in, but instead check-out, thereby notifying folks of the availability of your organs.
In addition to Yelp reviews of area hospitals, how about we write reviews of people we know as potential organ donors. It would be a great new source of business for the platform, and a great service for us as we screen potential donors. I envision it something like this:
“Mary is a really great person, and has a heart of gold, but she drinks like a fish, so you’ll want to stay away from her liver”
I see this as incredibly valuable.
Users can include their donor status in the profile, as well as any other important information that might be needed, such as blood type. Then they can log in to an app that shares their status with a national organ donor databases. And when trying to spread the word about someone’s need for a donor, don’t forget to use the all important hashtags: #GotKidney and #ROFL (Remove Organs For the Living).
Discount services like Groupon and Living Social could make a killing on some great deals that everyone will want to buy for themselves AND a friend.
Craigslist and eBay
There’s been controversy over the years about people trying to sell organs on the blackmarket through services like this, but perhaps they can find a way to get involved without looking too shady.
I don’t even want to think about how we might use Instagram or Etsy. Or even crowdsourcing and crowdfunding sites like Kickstarter.
But of course, I think the platform that shows the most promise for this just might be…
While I’m having a little fun here and making light of a very serious matter, please understand that I take this very seriously. I love what Facebook is doing in terms of building awareness. You can question their motives, but that’s OK. I like the results that they are already seeing. I hope that other social networks WILL find ways that they can be a part of saving lives and changing lives in their own little way. I, for one, am an organ donor, as are my wife and kids. They understand the importance of this.
As I leave you with that thought, I now await the big debate that every social media discussion eventually turns to: the issue of ROI.
Removal of Intestines?
- Organ donors multiply with Facebook’s new timeline feature (news.cnet.com)
- The Importance of Now (waxingunlyrical.com)
- Rick Henry: How a Small Business Owner Defines Mobility and Social Media (waxingunlyrical.com)