How Will Other Social Networks Respond to Facebook’s Organ Donor Campaign?

by Ken Mueller on May 4, 2012 · 22 comments

Organ Donor StatusThe big news this week is that Facebook is encouraging its users to sign up as organ donors, and then adding their organ donor status to their timelines. Not surprisingly, a lot of people are signing up and the effort, along with widespread media coverage, is making an impact. It’s less about matching people with donors than it is about awareness and building the donor database.

Also, not surprisingly, there are plenty of naysayers who are finding fault with this program for a variety reasons. But despite all that, I think it’s a great thing. Awareness is key for things like this. The more people are given the opportunity to think about an issue, the more they will get involved.

And it also got me thinking about other social platforms, and how they won’t want to be left behind. So indulge me as I muse a little about how they might jump on board with such a campaign. Oh, and I know that some might think me morbid or irreverent, but please just read this in a spirit of fun.


The whole organ donor thing could be a real boon to this platform. Businesses hire employees based on their Klout score, and it’s not a stretch to think that people might want to request certain organs from people who have a certain Klout score. Especially if we get into brain transplants, you might not be so keen to request one from someone with a Klout score of 7.

And if you’re getting some sort of transplant, you can always check out the Klout score of all the surgeons before choosing the right one for you. Influence is important, you know!

Then of course there are the Klout perks. The possibilities are endless. Of course we don’t want to muddy up waters and make it look like we are being preferential for serious organ transplants, but for things like cosmetic surgery, it might just work!

Klout Perks

Oh, and if you want, head on over to Klout and give me a +K in organ donation.


I see a lot of promise here. People check-in whenever they enter a hospital, and then leave a tip as to which organs they are willing to donate…just in case. The hospital can keep track of this as you check-in and be ready in a moment’s notice. And hospitals can respond with different deals. First time check-ins get a free pint of blood, and maybe something special for the Mayor, like an upgrade on surgeons. And living donors can unlock cool stuff like the “Kidney Donor” badge.


And I’ve previously mentioned some new apps that might be cool, like Corpsesquare, where you don’t check-in, but instead check-out, thereby notifying folks of the availability of your organs.


In addition to Yelp reviews of area hospitals, how about we write reviews of people we know as potential organ donors. It would be a great new source of business for the platform, and a great service for us as we screen potential donors. I envision it something like this:

“Mary is a really great person, and has a heart of gold, but she drinks like a fish, so you’ll want to stay away from her liver”

I see this as incredibly valuable.


Users can include their donor status in the profile, as well as any other important information that might be needed, such as blood type. Then they can log in to an app that shares their status with a national organ donor databases. And when trying to spread the word about someone’s need for a donor, don’t forget to use the all important hashtags: #GotKidney and #ROFL (Remove Organs For the Living).


Discount services like Groupon and Living Social could make a killing on some great deals that everyone will want to buy for themselves AND a friend.

Groupon Deal


Craigslist and eBay

There’s been controversy over the years about people trying to sell organs on the blackmarket through services like this, but perhaps they can find a way to get involved without looking too shady.

I don’t even want to think about how we might use Instagram or Etsy. Or even crowdsourcing and crowdfunding sites like Kickstarter.

But of course, I think the platform that shows the most promise for this just might be…


Pinterest for Organ Donors


While I’m having a little fun here and making light of a very serious matter, please understand that I take this very seriously. I love what Facebook is doing in terms of building awareness. You can question their motives, but that’s OK. I like the results that they are already seeing.  I hope that other social networks WILL find ways that they can be a part of saving lives and changing lives in their own little way.  I, for one, am an organ donor, as are my wife and kids. They understand the importance of this.

As I leave you with that thought, I now await the big debate that every social media discussion eventually turns to: the issue of ROI.

Removal of Intestines?




@adamtoporek thanks for sharing, Adam! How are things?


@shellykramer Do other social networks have to respond to the pro-social efforts of Facebook? Their use isn't mutually exclusive.


@ShakirahDawud thanks for sharing, Shakirah!


@HowellMarketing @TheOnlineMom @MauraNeill @365Atlanta @arodriguez3310 Thanks for sharing!


Too funny, who wants a stinkin drinkin liver and lots of ideas for mhealth game apps. Very creative. 


"She drinks like a fish, so stay away from her liver."


That was really funny.


@kmueller62 Been good. Crazy busy though...


@kmueller62 That was so much fun. Groupon could make a "killing..." Ow! Did you do that on purpose?

KenMueller moderator

 @LizJostes Ha. Thanks. I had a lot of other ideas for this, but censored them. My mom reads this. Gotta be careful.


@adamtoporek same here. good to hear though


@ShakirahDawud well, it just came out, but as i wrote that, yeah, i knew it fit well

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 @KenMueller Once I saw my niece playing a game where she is the doctor and she'll be doing the operation. Isn't it a bit morbid for kids?

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