Getting out of the Same Ol’, Same Ol’ Content Rut

by Ken Mueller on March 21, 2012 · 16 comments

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2012 03 20 14.16.54 300x225 Getting out of the Same Ol, Same Ol Content RutI own about 60 0r 70 t-shirts, most of which I’ve gotten for free over the years (from radio stations, bands, businesses, etc.). More than two dresser drawers full of t-shirts. That’s a lot. But here’s the problem:

I rarely wear more than five or six of them. Ever. I’m in a rut.

You see what usually happens is I open the drawer, grab one of the t-shirts on top of the pile, put it on, and then do the same thing the next day. Then, we do laundry about three times a week. When the laundry is done, the t-shirts and other clothes are deposited next to my dresser. Rather than put the clothes away, I just use what’s in the pile in order to have fewer items to put away. If I DO put them away, I just throw them on top of what’s already in the drawer, and then choose from the top of the pile again.

So I end up wearing the same t-shirts over and over again.

Sometimes I have to get out of my rut, so I have to consciously dig deeper in the drawers and find something else to wear. Sometimes it takes some prodding from my wife to get me out of that rut.

It happens to all of us in some ways. Often it’s with the content we create for our blogs or other social properties. We hit a rhythm; a pattern. It worked once, so let’s do it again. Lather, rinse, repeat.

And we’re in a rut. We go for the low-hanging easy content, whether it’s the same as everything else or not.

Monday: the gray Geneva College t-shirt. Tuesday: the brown Fig Lancaster t-shirt. And so on.

It’s not that there isn’t other good content out there, but we reach for what’s closest to us; what’s on the top of the pile. Perhaps it’s time to dig a little deeper. Pull out those t-shirts you haven’t worn in months. Or years. Or perhaps you’ve never even tried them on, but there they are, buried under the old reliables.

Don’t just settle for the easy content; the stuff that everyone expects you to write. Dig deeper. Think beyond your safety zone. Think beyond your product line. Remember, your customers don’t live to hang on your every word. They have lives and interests that go beyond what you’re trying to sell them. And I’m pretty sure the same goes for you and your employees.

Oh, and if you still plan on wearing the same t-shirts over and over again, make sure you at least do the laundry every once in awhile. That way at least they’re fresh and clean, and don’t smell like, well…and old, dirty t-shirt.

How are you getting out of your content ruts? In what ways do you dig deeper for more varied and interesting content?

 

 Getting out of the Same Ol, Same Ol Content Rut
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15 comments
divinemadness
divinemadness

@kmueller62 wanted to let you know that not many decorative items made the cut on my packing list...but both Alfs are going to State College

kmueller62
kmueller62

@justashcraft do I need to light a fire under you?

KDillabough
KDillabough

Can I have the T shirts you're not wearing, haha! I think we can sometimes fall into a rut when we start behaving in a mechanistic way, rather than a creative way. The movie Groundhog Day comes to mind:) Now I'm not saying you're living Groundhog Day with your T shirts Ken, but when we do things that repetitively are similar/identical because we've always done it that way, we definitely can fall into a rut.That's when I say...draw with your non-dominant hand/ listen to music you don't usually listen to/ read things you don't normally read/ talk to people on the street/ colour outside the lines...In order to be different we need to DO different. And you know me: when you decide2do, things happen. Cheers! Kaarina

Inkling_Media
Inkling_Media

@BrandConnection @MalharBarai thanks for the RTs!

KenMueller
KenMueller moderator

 @KDillabough No, you can't have my t-shirts! I...uh....need them...or something. 

kmueller62
kmueller62

@lauraellen_12 @justashcraft ha. trust me...

kmueller62
kmueller62

@lauraellen_12 @justashcraft haha. i bet you could light a better fire under him than I could!

KDillabough
KDillabough

 @KenMueller Just watch your back Ken. My T shirt swiping ninjas may be in your neighbourhood soon:)

KenMueller
KenMueller moderator

 @KDillabough Noooooooo. I'm wearing the black "Chocolate by Mueller" T-shirt that you see in the top drawer of the picture there. Sadly, I'm not related to these Muellers who make such wonderful chocolate in my hometown of Philly.

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