Yesterday was my birthday, and when I woke up at 6 a.m. I discovered that I already had about 60 birthday greetings waiting for me on Facebook.
By 11 a.m. that number had swelled to about 400 such greetings, and I pretty much spent my entire morning responding to those greetings, as well as the many well-wishes I was getting on Twitter. And of course Google+, and email, and just about every other platform out there…
Now understand, I just turned 50, so I really should be all depressed and wallowing in self-pity, and out shopping for a red convertible and some gold chains to get my mid-life crisis under way. But all these greetings truly put a smile on my face. Four-hundred birthday greetings in the morning alone (knowing more would come throughout the day) is a wonderful thing. That’s about 20% of my Facebook friends, and many of them are people I’ve never met in person; some I’ll never get the chance to meet, but there they were, taking a few seconds of their time to wish me a “Happy Birthday”.
Some of them were just those two words, while others had longer sentiments, and still others attached videos or pictures to their greeting. But no matter what they said, or how they said it, (I got quite a few “old man” jokes), it felt good to be remembered. None of them had to wish me a happy birthday, and sure it didn’t take a lot of effort, but they still did it. And I’m grateful.
This is a great way to use social platforms like Facebook and Twitter. Even if you can’t wish someone a happy birthday from your business account, doing so from your personal account makes a difference. Our customers don’t always separate us from our businesses. How we behave in one realm affects how they view us in the other.
A simple “Happy Birthday” or “Happy Anniversary” or “Congrats” on some achievement can go a long way. Thinking of someone during one their “life events” makes them feel good. In the same way, condolences at the time of a death in the family can also be meaningful.
One of the first things I do each morning is look at my list of friends with birthdays on Facebook and click through, wishing each of them a “Happy Birthday!”. Takes me about a minute, and I’d be that most of them appreciate it. It’s a social thing, after all, and this IS social media.
And of course you can up the ante a bit by sending a real card in the mail to some, or perhaps a special discount for their birthday via email. I got a few of those today, as well. And even though they were sent by a computer program, they had my first name, and offered me well wishes on my big day.
Sometimes that simple little greeting will make a difference. I know that as I read, and respond to, each of the birthday wishes I receive, it makes me feel good about the person on the other end. Our businesses can benefit from that as well.
What little things can you do to make your customers feel special? Are you willing to spend a minute or two a day just to put smiles on their faces?
- Small Business Tip Tuesday: The Incredible Power of “Last Minute” and “Right Now” (inklingmedia.net)
- Nine Reasons Your Social Media Efforts are Missing the Mark (allisondevelopmentgroup.com)
- Small Business Tip Tuesday: If a Deal Falls Over in the Forest and No One Hears, Does it Exist? (inklingmedia.net)
- Small Business Tip Tuesday: Your Brand and the Tim Tebow Effect (inklingmedia.net)
- Small Business Tip Tuesday: 7 Ways Your Employees Can Enhance Your Online Presence (inklingmedia.net)