For the second year in a row, I’ll be teaching a Social Media Marketing class to a group of students at Messiah College. I was invited to create and teach the class last Spring and really enjoyed the experience. Tomorrow nights (1/31) I’ll be teaching this same class for the second time around.
Much of the structure of the class will be the same, but since I have a semester under my belt, I’ve learned what works and what doesn’t work. I’ve shifted some things around, including the required books and readings, and I think this time around it will be an even better class. I love that I’m able to work with a group of folks who are digital natives – people who have grown up using social networks.
My class is made up of 20 students, most of whom are majoring in business or marketing, as well as a few from communications and other disciplines. Most are juniors and seniors.
One of the cool things about this class is that a lot has happened in the past year. New platforms have come on to the scene, while some have disappeared. Not only has social media matured a bit, we also have a better understanding of what it is and how it works. I know that my own philosophy and understanding has evolved quite a bit, as has my business model here at Inkling Media.
My goal is not just to teach them about the tools, but help them develop the proper mindset. I want them to take the proper culture with them, no matter where they work, as they seek to bring a human element to business.
So here’s where you come in. A majority of these students are in their final semester of college. In May they will graduate (alongside my daughter who is also a senior at Messiah!) and then out into the “real world”, whatever that is. Some will go on to entry level jobs in their chosen field. Some might even have a job where social media is a major part of their job description. Others will struggle with finding a job, or might go on to grad school, or even start their own business.
I want you to use the comment section below to offer your advice to both me and my students. What do you think they need to learn and understand? How should they be preparing for careers in a world where social media has become an important part of business? What are the obstacles you believe they will face as they seek to put into practice what they learn in this class? And how should they handle those obstacles?
Also, these students have a list of recommended and required blogs that they’ll be reading. What blogs do you feel are most important?
Let me know what you think, as I seek to better prepare these students for a variety of jobs in a digital world.
- 20 Social Media Blogs You Should Read in 2012 (pamorama.net)
- The Future of Social Media and Marketing (itconsultancyservicesusa.wordpress.com)
- Lost in Translation: Social Media and Outsourcing (inklingmedia.net)
- 12 Bloggers You Really Should Read in 2012 (dannybrown.me)
- SMBs Embracing Social Media At A Rapid Pace (v3im.com)