Small Business Tip Tuesday: Your Brand and the Tim Tebow Effect

by Ken Mueller on December 13, 2011 · 18 comments

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 Small Business Tip Tuesday: Your Brand and the Tim Tebow Effect

It’s a cold, hard fact of life: Haters gonna hate.

ExhibitA: Tim Tebow.

Wow.

If you don’t follow football, Tim Tebow is the starting Quarterback for the Denver Broncos. As a college QB he helped Florida win two National Championships (first as a backup and later as a starter), and became the first sophomore to win the Heisman Trophy (2007).

But what sets Tebow apart is not just his play on the field, but his actions and proclamations off the field. You see, Tebow is very outspoken about his Christian faith. Very outspoken. Now I don’t mean in a loud-mouthed sense, but he will speak out on what he believes. As a result he’s a magnet for both praise and criticism.

Lots of criticism.

If you watch any football or sports news at all you’ll see that Tebow has his detractors, to the point that many people want to see Tebow fail, both on and off the field.

You see, if you make proclamations, there are always those who want to see you fall. There are many who want to see Tebow slip and mess up in his personal life. And they also want to see him mess up on the field. Yet while his play hasn’t always been pretty or record-breaking, he has helped his team win. A lot. They’ve gone from a 1-4 cellar-dwelling team pre-Tebow,  to an  8-5 first place team with him. And just this week Tebow brought the Broncos back from a 10-0 deficit with only 2:08 left in the game, to a 13-10 OT win.

But, haters gonna hate.

As you and your business become more social, you are going to become more vulnerable. You may use your website and social channels to make various proclamations. You might tout that you have the best products and services, or perhaps the lowest prices anywhere. You might talk about your awesome customer service.

Whatever it is, you need to remember a few things:

1. Haters gonna hate – They might not always be vocal, but you might have your detractors. And if you’re using Social Media, they have the opportunity to get right up in your face and tell you that they don’t like you. And the reason for their hating might even seem to defy rationality. For many, this is a reason to avoid Social Media, but nothing could be further from the truth. Haters will hate whether or not you’re on Facebook or Twitter. The difference? By being on Social Media you give them the chance to speak directly to you, but you also gain the chance to respond. Just be careful how you respond. Don’t get into an online war of words. You’ll never win.

2. Watch what you say – Be careful about the things you say and the claims you make. This doesn’t mean you shouldn’t make them, but be honest. Can you actually stand by the claims? If you promise to beat the prices of your competitors, are you sure you can follow through? When you offer propositions that you believe set you apart form the competition, make sure you can back them up. Always.

3. Bring your A-game – In the end, the best thing you can do is just go out there and play the game. Give it your all and do your best. If you back up your words with real actions, you might just silence your critics. In fact, you might even win some of them over. I’m sure there were a lot of folks in Denver who weren’t happy when Tebow took over as starting QB, but now that the team has been winning, I’d bet that his fan base is growing.

4. Be consistent on and off the field – Being involved in Social Media means that our personal lives are also in the spotlight. We may conduct our business one way, but if we turn people off with the way we live our lives, it might color the way they view us. Make sure your online and offline presences, both personal and professional, are consistent. People might not agree with you on things, but at least they can’t fault you for being two-faced and inconsistent. No matter what you think, Tim Tebow is a class act, and he lives it out no matter where he is. His consistency is refreshing.

How are you using Social Media to highlight what you do best, while at the same time silencing your critics? Are you conducting your business to the best of your abilities, both on and off-line?

 

 Small Business Tip Tuesday: Your Brand and the Tim Tebow Effect
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17 comments
CharterHomes
CharterHomes

I'm thinking back to our conversation at Square One last week where we used the phrase "haters gonna hate" in regards to social media - makes me so proud to see it pop up on a blog post. Oh, and as a lifelong Denver Broncos fan, I love that Tebow has put the team back on the map, and that his fellow players seem to have a renewed sense of confidence. And winning - yeah, that's kind of great. I don't have a strong opinion on his agenda - to use another quote that well deserves its own blog post... You do you, Tebow. ;)

CheriLesueur
CheriLesueur

Tim Tebow is good at winning right now. I think he will not be able to play this crazy offence and continue to win in the NFL. He will have to improve himself and adapt to the elevated playing field after his defensive opponents shut him down. I do think he has handled his fame very well and has shown a lot of class.

Am I a hater? I guess so. I just want to see him be a great quarterback not a sloppy miracle maker. The same way I would want to see a business succeed with quality service, I want to see Tim Tebow play with some consistently.

Tebow does do one thing that is truly amazing to see in every game he plays. Tim Tebow is his team’s leader and he creates energy and passion to motivate his team to win. I think we can all learn from him in that respect and try to do the same.

Howie Goldfarb
Howie Goldfarb

I don't feel he is a class act for his religion. I think he is a preacher. So time will tell as @ginidietrich says. So I am a hater. And I loved the ESPN article online where the comments were so funny I almost really died laughing for real. 'Tim Tebow doesn't need a watch. He decides what time it is' 'Tim Tebow built the great wall of china...by himself'. I don't feel he is a braggart about football. In fact he is pretty humble about football. I just feel he is a person thinking he is a holy warrior and pushes his faith. These things never end well (Ted Haggard, Governor Sanford etc etc).

But your post here is dead on. As long as Tim Tebow wins he is walking the walk for football. And football is his business right now. He also knows being a preacher (I hate Kurt Warner for this too btw and his Kharma came around) attracts attention and brings the spotlight on him for good or for bad. Just like a business that brags or bashes their competition watch out.

Geoff Fox
Geoff Fox

You are correct that Tim won a National Championship in 2006 as a backup, but he also won one on his own in 2008.

KenMueller
KenMueller moderator

@TheJackB Well, we'll find out this week, though he's not going up against a strong defense.

KenMueller
KenMueller moderator

@CheriLesueur there has already been quite a bit of improvement in his game, and I think you hit on the key at the end. He is a leader and motivator. They were talking about this last night on MNF. Most teams in that situation would cave. Most QBs in that situation would give up. But time and again he has led them back from sure defeat. Of course you can't win a championship by doing that every game, because it won't work every time. But he is improving, and if that continues, it could be pretty scary.

ExtremelyAvg
ExtremelyAvg

@Howie Goldfarb@ginidietrich How exactly did Kurt Warner's Kharma come around? He was christian when he worked as a bag boy in a Johnston, IA grocery store, thinking his football playing days were done. Then he became a MVP and won a Superbowl. He'll likely be in the Hall of Fame one day. If going from bag boy to MVP isn't enough of an accomplishment, then, well, I can't think of what is a good one.

I'm not at all religious, but I think they are both good guys. I wish him well. In an age where we constantly lament the bad behavior of our heroes/athletes (I'm a Bengals fan...can you say 9 arrests in one season, including "carrying a box of guns in back seat of car"), is it so bad to have someone win who won't run a dog fighting ring or shoot himself in the leg?

KenMueller
KenMueller moderator

@Howie Goldfarb@ginidietrich I think he's pretty humble about his faith as well, and not too "in your face," and he walks the talk, so far. His business is not only football, but his life. I don't think any of us should separate our personal and professional lives that much.

Time will tell.

KenMueller
KenMueller moderator

@Geoff Fox You are correct, and I missed putting that in! Going to correct it right now!

CheriLesueur
CheriLesueur

@KenMueller I agree he has the potential to be great and with his drive all we have to do is wait and see what the future holds.

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  1. [...] Small Business Tip Tuesday: Your Brand and the Tim Tebow Effect originally appeared on Social Media, Inbound Marketing, & SEO Solutions for Small Business | Lancaster, PA | Inkling Media on December 13, 2011. [...]

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