Social Media. Yawn.

by Ken Mueller on December 1, 2011 · 33 comments

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140x150 Social Media. Yawn.

Image by Getty Images via @daylife

Recently I saw a Social Media professional inquire on Twitter, “Has Social Media become boring?”.

I’ve seen quite a few folks ask the same question, or even turn it into a statement, rather than a question: Social Media is boring.

The question hangs out there: Is Social Media boring?

When you ask that question, you are forgetting that Social Media is merely the tool by which individuals and brands get social online. It’s like asking if television has become boring. Are we talking about the television set itself, or the programs on television?

I think if we’re honest, the answer is, “No”. Social Media has not become boring. If we perceive it to be boring, that’s more a function of our own expectations. But I don’t think it has become boring, it has just become…normal.

The shiny newness of Facebook and Twitter has worn off. We are used to them. We use them every day and we don’t think about them as much. That’s not boring; that’s normal. I believe that we are now in a settling in period.

This is the best time.

Social media is becoming a seamless part of our lives, fully integrated into all that we do, so that we no longer notice it. It may seem less special, but it is also less intrusive, just like all other media that has preceded it. We take it for granted and don’t notice it’s presence as much.

This was inevitable and it’s where we need to be.

So the next time you think Social Media has become boring, think again. Maybe it’s just that you aren’t noticing it as much.

Do you think Social Media is boring, or do you agree with my assessment? What do you think are the implications of this “settling in” period?

 Social Media. Yawn.
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33 comments
BarbYouchah
BarbYouchah

Before I even read your post I was shaking my head saying when is it "boring" to talk to people? On-line or off-line. Maybe it's boring because the person saying it is boring and as a result is not getting engagement. A lot of business has embraced the social aspect of the internet but there's still a long way to go. I, for one, don't think the road is going to be boring. (For the record, I just had to stop typing and do a little happy dance in the office because Banana Republic just favorited one of my tweets - that's not so boring is it!)

@Quartz164
@Quartz164

For some of us, it's the excitement of what's next? Now that we have devices like smartphones and tablets that enable us to access social platforms as part of our normal routine, it catches the attention of businesses (small and large). Per usual, we must create demand for the majority of businesses to take notice. Then wait for them to understand how to use it and HOPEFULLY make our lives better. I guess what I'm trying to say is I'm excited to see how businesses will use social media to change their products and services and how we shop for them. Who will be the next Twitter, Apple or Facebook? What company will use social media data to make products that change the way we live? Social media is changing the way we research products which leads to innovation. This is exciting...at least to me.

MrBallentine
MrBallentine

I enjoyed this post, and your assessment Mr. Mueller.

For anyone who has become complacent with the daily routine of social media, I would encourage them to “boldly go”, and discover new sites and services that will help reinvigorate their passion for communicating. Much as C_Pappas has stated, I too wish that I had more time to put into my social media efforts. There are always new sites offering a different perspective to the online, social experience.

It’s like a metropolis with so many different places to visit and possible communities to join. How can one become bored? Great topic.

C_Pappas
C_Pappas

Surprised to see this myself Ken. I love love social media and wish I had more time to spend using these tools. I would question what people called it 'boring' and ask what they are using it for and what exactly is so boring about it. Love that you said here that it's not exactly 'boring' but it's normal. That is a more appropriate descriptor and 'normal' is not always boring or what the word implies.

Erin F.
Erin F.

I don't think social media is boring. Like you say, it's a tool, and it's what we make of it. It will be interesting to watch the fallout of the settling in period. I'm almost certain that some companies are going to try to employ the tactics found in television commercials, which sometimes works for television but not necessarily for social media.

hanelly
hanelly

I don't know ... are phones boring? It seems to me that the answer to the question is largely dependent on the conversation you're having.

Mark_Harai
Mark_Harai

Hi Ken - yes, for business types and professionals on the social web, social media has become part of everyday life; it's not a shiny new toy any longer. Having said that, people make the experience what it is. Some folks are boring - some are exciting - some are even idiots. If you're bored with social media, chances are you're either not connecting with people in meaningful ways or you're connected to a bunch of boring people.

Cheers sir!

Todd Lyden
Todd Lyden

No, the people using it are BORING... just like anything that was "unique" at first, once everyone is using it the specialness is gone aka BORING

JoelWiebner
JoelWiebner

Word. It's becoming so integrated into our day to day that we forget about all the ways we use it. When I read something online I don't think "Oh, this would be great to share on Facebook." I think " I bet so-and-so would love to read this."

katskrieger
katskrieger

Ken, this is right on...only boring if you make it so. There is so much creative potential for brands to connect with consumers.

KenMueller
KenMueller moderator

@LauLau81 And that's exactly the point. It's business as usual, part of our every day routine, so we don't think about it anymore. For some, they see that as boring. Not me!

KenMueller
KenMueller moderator

@@Quartz164 I find it exciting as well. It surprises me when I hear marketers who are heavy into social media, call it boring. We've only scratched the surface on all of this.

KenMueller
KenMueller moderator

@MrBallentine Great analogy, Chris. And really, you don't have to call me Mr. Mueller anymore. Unless of course you really want to. Hope to see you and your lovely family out and about tomorrow night!

KenMueller
KenMueller moderator

@Erin F. I think most businesses that get into social media initially approach it in the way they approach traditional media, which you can't do, and is what I wrote about on Tuesday.

KenMueller
KenMueller moderator

@hanelly Very true. And that's the thing: phones and televisions and radios are part of every day life. Social Media is no different.

KenMueller
KenMueller moderator

@Mark_Harai Thanks for stopping by, Mark. And yes, I think in our ADD society (and I"m part of that) we just want to keep finding new, shiny things. We get "bored' too easily

KenMueller
KenMueller moderator

@ginidietrich I never pick on you. in fact, i was just going to compliment you! Saw your video today and it looks like your hair is getting longer. Though you had it tied back. I think it looks good! (there! take that!)

KenMueller
KenMueller moderator

@JoelWiebner Exactly! We no longer think about "getting on Facebook" for the most part, especially if we use a smart phone.

KenMueller
KenMueller moderator

@katskrieger Agreed. So much potential, for both businesses and individuals. I think the settling in period is a good thing.

hanelly
hanelly

@KenMueller I don't think it's social media that is boring - it's more likely that talking about social media is boring. That said, look at all of us talking about it here! I don't think it's quite hit the level of TV and radio, but it is getting there.

Todd Lyden
Todd Lyden

@KenMueller like the fans of indie rock. think of how many people grouse about bands selling out... is that when they became boring? same with twitter, facebook, and now google.

KenMueller
KenMueller moderator

@jeffespo@ginidietrich Oh I know. Certainly one of those bark vs. bite people. She's really just a pussycat. Wait, did I just mix my animal kingdom metaphors?

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