Today is Election Day and around here it means we go to the polls to vote for City Council as well as some lesser local and state offices. And it seems that year after year, each election is the same, regardless of whether it is local, statewide, or national. The candidates do everything (or what they presume is everything) they can to get our attention in order to get elected. Then once in office we generally don’t hear from them again until it’s time for them to be re-elected.
But in business, it doesn’t work that way. Every day is Election Day.
Every day is a day where you need to impress your voters.
Of course the most important votes might be the ones where people spend money by purchasing your products and services. Those are the bottom line votes.
But with Social Media we need to realize that every vote is a public vote.
Every person who “likes” your business on Facebook is casting a vote. Every comment and “like” of a status update is a vote.
Every retweet on Twitter is a vote. Every share across social platforms is a vote.
And all of those votes have the ability to influence other voters.
And while it may seem that many politicians and elected officials don’t really want our feedback and input (despite telling us they do), we need to take the comments and feedback from our customers very seriously. Whether the feedback is positive or negative, every comment is worthy of a response. And the negative comments need to be addressed, not ignored. Even if the tone is nasty, a negative comment should cause us to re-evaluate how we are doing business. We should always respond internally to every negative comment with, “Can we do better?”
Politicians make promises in order to get elected. And we tend to accept this with a nudge and a wink, knowing that they will most likely never follow through. But in business, if we don’t hold to our promises, our customers will walk. Fast.
In business, every day is Election Day. You can’t let up. You’re never done campaigning. Every transaction with every customer is a chance to impress them and cause them to vote for you online. If you let them down, they will certainly vote against you.
All the voters want from you is the same thing we want from our elected officials: do the job well, be honest, and put your voters ahead of your own interests.
Can you do that in your own business? You can’t just get elected and then cruise through until the next election, because in the business world, the next election is always just minutes away. Remember, the Internet and Social Media change the game. Everything is in real-time now, and there is little time to act and react. We may not like it, but it’s the reality of running a business now.
Is your business ready to get re-elected daily in a fast paced, real-time environment? What are you doing to keep your constituents happy?
- Small Business Tip Tuesday: Social Media’s Most Basic Proposition (inklingmedia.net)
- Four Tips to a Better Client/Agency Relationship (spinsucks.com)
- Small Business Tip Tuesday: Having the Proper Tools and Using them Properly (inklingmedia.net)
- Small Business Tip Tuesday: Finding Social Content While Saving Time (inklingmedia.net)