Putting Klout Perks and Online Influence to the Test

by Ken Mueller on November 7, 2011 · 27 comments

Image representing Klout as depicted in CrunchBase

Image via CrunchBase

Everyone’s talking about Klout and whether or not it’s a legitimate measure of online influence. After all, that’s what they purport to be.

On their website they indicate that since our friendships and relationships have moved online, influence is now “measurable for the first time in history”. And that’s what they attempt to do: measure influence. They even have a lot of confidence in their algorithm:

When we’re measuring your influence there’s no room for error. We have a killer team of scientists and engineers working everyday to ensure continued accuracy and make the Score clear and actionable. We hold ourselves to a high standard and we hope you will too.

I check into Klout on a regular basis, not because I’m so concerned about my score, but because I like free stuff. I want to see what sorts of Klout Perks I’m being offered as an online “influencer”. According to Klout, I’m influential in categories like Social Media, Blogging, Internet Marketing, Coffee, and Steak.

I’ve also gotten my fair share of Perks, some good, some not so good. And while I’ve written about the topic of online influence rather recently, I thought this might be a good topic for a video, as I put Klout Perks to the test to see if I really am as influential in some of the areas that Klout and their partner businesses believe. Enjoy!


If you can’t see the video in your reader or email, you can view it here. Also, feel free to subscribe to the Inkling Media YouTube Channel for more videos.


This is such a great post, and was thinking much the same myself. Another great update.


This is exactly why I don't pay attention to Klout scoring. Seems off target more than on target. Thanks for the great video! Made me smile. Rachel


@kmueller62 No problem. Tried to comment on the post too but the Lifefyre Gods just aren't on my side today :(


@John_Trader1 Hey John, sure hate to hear you're having troubles! We're working with @kmueller62's dev guy to get that resolved for you!


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