Yesterday is Yesterday, Today isn’t…So Move On

by Ken Mueller on September 23, 2011 · 14 comments

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Flouroscope Yesterday is Yesterday, Today isnt...So Move OnWhat worked yesterday, might not work today.

Back in the 80s when my wife and I were dating, she flew from Pittsburgh to Newark to visit my family. My brother and I drove up to the airport to pick her up.

But we didn’t drive up as ourselves. We were in costumes. I was wearing a trench coat, a long black wig, and a black hat. My brother was wearing a beret, and a green military jacket. I looked like some sort of cross between a Hasidim and a mobster, while he looked like some sort of Cuban national. My wife got off of the plane and was mortified. We were the center of attention. Everyone was staring at us, and she just wanted to turn around, get back on the plane, and fly back to Pittsburgh. It was funny. Man, I wish I had a picture…

This was probably 1982 or 83.

Fast forward to 2011. In our post-9/11 world, can you imagine walking into an airport dressed like that? The TSA and law enforcement officials would be all over us like flies on poop. It would be a serious beatdown.

It worked back in the 80s, but today we’d find ourselves on the local, if not national, news.

The marketing methods and business methods you have used in the past might not work today. Don’t just “do”.

Think before you act. Look before you leap. Don’t run on auto-pilot.

Don’t ever do something just because “that’s the way it’s always been done.”

If we did that, we’d still be applying leeches to our skin, using lead paint and asbestos in our homes, and x-raying our feet at the shoe store. Heck, we’d even be listening to 8-tracks!

Are you looking for new opportunities? Or are you stuck in the old way of doing things?

 Yesterday is Yesterday, Today isnt...So Move On
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12 comments
SocialMediaDDS
SocialMediaDDS

Hi @KenMueller ...this post grabbed my attention especially in view of all of the conversation going on regarding the Facebook changes. I LOVE change and the challenges inherent in change. Moving on fuels creativity. And, I loved what @infidelnation said about what didn't work yesterday, may indeed work today. Utilizing yesterday's information today is still a form of moving on. Moving on doesn't necessarily mean to forget all that we have learned...it just means, move forward and embrace the possibilities that lie before us. My least favorite mantra in life...."but that's the way it's always been done" ;-)

Thank you, Ken...this was a great post!

Claudia

BestRoofer
BestRoofer

Wait a minute. What's wrong with my 8 tracks?

infidelnation
infidelnation

Good thought. Conversely, what didn't work yesterday might work today. Bumble often hears small business owners and even colleagues that utter the deadly phrase "we already tried that". It's incredibly frustrating to hear that. Trying something once, failing and then writing that technique off is tantamount to learned helplessness. Particularly in social media and marketing.

The most valuable experiences are the failures! Unless you choose to only fail once. Successful people all have one thing in common, a large collection of failures for every success. Try, fail, refine and refocus, and then.... try again! Just because it didn't work the first time doesn't mean it will never work. If that were true just imagine where the human race would be. They still be without fire because rubbing two sticks together probably didn't work the first time. So the real question is... what fires did you give up on? Are you doomed to darkness or will you keep rubbing sticks together until something sparks?

KenMueller
KenMueller moderator

@SocialMediaDDS@infidelnation Thanks, Claudia. And like I said in another comment, this piece has been written for weeks, based on other things, and not Facebook. But I had an open slot for today, and well, it seemed to fit!

globaltolocal
globaltolocal

@kmueller62 rain yesterday rain today rain tomorrow, and that is the weather from now until March probably!! that is Cincinnati for you!! :)

KenMueller
KenMueller moderator

@BestRoofer nothing, Joe. Just put them in your microwave and they'll be fine.

KenMueller
KenMueller moderator

@infidelnation Great perspective. I like the idea that what didn't work yesterday might work today. We need to keep changing and adapting and moving forward!

infidelnation
infidelnation

Especially with what we do! Just in the time it took to write your post, either facebook, google, or twitter changed something on us. Using the fire analogy, it is like we tried rubbing sticks together and not only didn't it work right away, but every two months the laws of combustion change.

KenMueller
KenMueller moderator

@infidelnation Funny thing is, I wrote this post several weeks ago and have had it sitting in the queue, not knowing when I would use it. Well, today seemed like a good day.

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  1. [...] Don’t just think that you know it all. The world is changing, and is doing so rapidly. What worked yesterday, might not work today. [...]

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