10 Reasons Why I Blog (And Why You Should, Too!)

by Ken Mueller on September 2, 2011 · 44 comments

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writing 10 Reasons Why I Blog (And Why You Should, Too!)This post originally appeared on Hubspot’s Inbound Marketing University blog in November, 2010.

When I built my website to promote my business, I made the decision early on to walk the talk. How could I tell people that I was going to help them in the areas of blogging, Social Media, and SEO unless I was doing those same things for myself?

After going through the Inbound Marketing University training and reading a lot of blogs about the subject, I became convinced of the importance of blogging. I knew that I had something to say, and I wanted local businesses to understand that I knew what I was talking about. I wasn’t just someone knocking on their door, offering to help them with their online marketing. (In fact, I don’t knock on any doors. I also decided early on that I wouldn’t do cold calls, but would instead grow my business using the methods I was preaching; and it has worked!)

Here’s why I blog and why I believe you should be blogging for your business:

1. It helps me learn -As I write, I’m also learning. By researching and putting my thoughts down in a blog post it allows me to think through my ideas. As I do this, I find that it helps me when I’m working with clients and I need to articulate a specific point.

2. It forces me to stay current - If I’m going to blog about issues related to my industry, I need to know what I’m talking about. Therefore, I need to stay sharp by reading other blogs, news, and research. If I’m blogging about things that are “old news” no one will pay attention.

3. It facilitates conversation - Most websites are rather static online brochures. A blog is the one place where readers can comment and start a discussion. It’s this kind of give and take that helps me get a feel for who is reading my blog, and it helps generate ideas for future blog posts!

4. It’s a resource for my clients - I get a lot of questions from friends and clients. Now that I’ve been blogging every day for over a year (and you certainly don’t need to blog at that pace!) I find that I can often answer them best by pointing to a specific post on my blog.

5. It drives traffic to my site - I would estimate that about 90% of the traffic to my website is as a result of my blog, both with first time and returning visitors. I have a lot of people who now subscribe to my blog after reading one or two blog posts they found via Social Media or Google.

6. It increases my business -  As more people visit my blog, some of them stick around to check out the rest of my site, and some even inquire about working with me. Also, word of mouth takes over and I get more people talking about me. HubSpot’s own research shows that businesses that blog see 126% more leads than non-blogging businesses. You do the math.

7. It’s social - With just one click I can publish my blog to a variety of social platforms, making it easier to find. Additionally, once my blog hits social media channels, it’s easier for others to share it. If I’m going to spend a lot of time on my blog, I’m also going to do everything I can to get it out there for others to see.

8. It sets me up as an authority - I like to give out free information. Blogging allows me to share my knowledge with others, and you can do the same. By sharing knowledge related to your specific business or industry, others will view you as an authority in your field.

9. It builds trust - If you share your knowledge, and you share it freely, your readers (read: potential customers) will trust you. And when the time comes that they need the types of products or services that you offer, they will come to you, not your competition.

10. It’s an SEO goldmine - If you’re looking for better search engine placement, look no further. A blog provides your website with all the things Google likes: regularly changing content, traffic, keywords, content that attracts inbound links, and more. By blogging regularly, you can improve your search engine rankings in a very natural, organic way.

Why do you blog? What have you achieved through your blog?

 10 Reasons Why I Blog (And Why You Should, Too!)
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29 comments
kmueller62
kmueller62

@natelaclaire thanks for sharing, Nate

elliebpr
elliebpr

Hi, Ken. I think we've been travelling a parallel road. In Dec 2010 I posted '10 Reasons Why I Heart My Blog' which was highlighted on Wordpress' Freshly Pressed home page feature. http://bit.ly/gSVZZZ That got me thousands of visitors, which is only one of the reasons to blog. Between us - and others of our colleagues -- I hope we can convince our clients that it's essential to blog!! Love a good evergreen blog post!!

MrBallentine
MrBallentine

Great post, Ken. It's cool that even thought this post was written about 1 year ago, the information is as relevant, or more so, than it was then. As the social media landscape continues to grow, the methods you've listed are sure to help anyone build an audience, stand-out as a thought leader, and improve their writing.

Also, it helps to promote creative time management. Most of us complain about not having time to introduce this new task, or that one. By committing oneself to blogging, and carving out a designated time each day to write and post, it will help develop time management skills.

aliciamjay
aliciamjay

These are great reasons, Ken. Here's what else I would tell people who are on the fence about it: "The more you do it, the easier it gets--I promise!"

EmmaofCEM
EmmaofCEM

RE: #1: What did you learn from typing this particular blog? (Reflexive thinking is so exciting!)

WebNinjaDojo
WebNinjaDojo

I have this conversation with MANY of my clients. They still don't understand the importance of blogging, either that or they are too lazy to do it. I'm going to have to forward this article!

Shelley Pringle
Shelley Pringle

I'm gearing up to start a blog and I can add a few other benefits: 11) it's a creative outlet and 12) it's a fantastic way to improve your writing skills. The latter are so important in business and it never ceases to amaze me how many people I run into who can't craft a proper sentence. It's too bad for them when they can't express their ideas in an email (or whatever) and incredibly frustrating when you're on the receiving end of what amounts to garbage.

thejasonsherman
thejasonsherman

Hey Ken - Thanks for recycling this post. I am just over a week into my newly launched blog and (shamelessly self-promoting here) my first post (http://wp.me/p1M8Zs-f) exactly answers your first closing question. Thanks for the resources here - I know I will be back!

MrBallentine
MrBallentine

Likewise. Baby turns 1 today so we were making preparations. We'll catch you at the next one. Looking forward to your next post!

KenMueller
KenMueller moderator

@MrBallentine Thanks, Chris. You've hit the nail on the head. Make the time and it will work out for you.

Also, missed bumping into you last night! Would've been nice to see you!

Latest blog post: Latest Social Media Stats

KenMueller
KenMueller moderator

@EmmaofCEM Oh boy. I don't remember! This one was actually written last October or so. And it doesn't mean I learn something specific each time. But with certain posts, depending on the research i do, etc, I will learn!

KenMueller
KenMueller moderator

@WebNinjaDojo agreed. I have the same conversation with my clients all the time. Sadly, many of their web designers back them up and tell them that a blog isn't necessary. I try to change their thinking!

KenMueller
KenMueller moderator

@Shelley Pringle Those are some great points, Shelley. Thanks for stopping by, and hopefully your new blog will work well for you!

KenMueller
KenMueller moderator

@thejasonsherman Thanks, Jason. Looking forward to reading your blog. And if you need any help, you know where to come!

RunOnEnergy
RunOnEnergy

@kmueller62 You're welcome. Your points are spot on! I like #1 & #2... Never would have anticipated those prior to giving it a shot.

WebNinjaDojo
WebNinjaDojo

@KenMueller That's when you have to inundate them with information, they need to understand the logic behind a blog. Once they understand how the entire process works it may be easier to convince them. It's sad that many of these web designers are giving terrible advice... clients need to realize that web designers are usually just and only that... web designers, then tend to know NOTHING about marketing, even if the marketing is online. It's like fixing a car... I wouldn't trust the same person at Jiffy Lube who does my $24.99 oil change to change my transmission, re-build my engine, or handle the body work on my car. If web designers tell clients they don't need a blog, then what is their process to efficiently and effectively execute SEO, Inbound Lead Generation, and interact with potential and existing clientele?

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