Either you get it, or you don’t.
Anyone can use tools, but not everyone understands how to use them properly.
Mindset over toolset.
It’s not, “How am I going to use Facebook/Twitter to make more money?” It’s, “How is this fundamentally changing the way I do business?”
Don’t confuse the tools with what should be a deeply ingrained mindset.
A computer is a tool. A phone is a tool. But we don’t sit around worrying about how we’re going to use them, or where we’ll find the time. We just use them. They’re a part of our daily routine and we don’t even give them a second thought.
I’ve never heard anyone say, “I don’t have time to use the phone!” or, “The computer is such a time suck!”
Don’t get hung up on the platforms and tools. Just understand that the way we do business is different now. And if it isn’t different for you, you can bet it’s different for your competitors.
Do you have the Social Media mindset? Do you get it? If not, how are you going to get it?