The Lady with No Leaves on Her Lawn

Despite the fact that it’s Autumn and my yard is full of leaves, there’s a house in my neighborhood that never has any leaves on the front lawn. I walk by it every morning, and the yard and front walk are immaculate. The houses on either side are filled with leaves, but not this one.

But I know why. The little old lady who lives there is out there every morning (and I wouldn’t be surprised if she goes again later in the day) cleaning up the yard and walk with her broom, rake, and basket. The leaves never get a chance to pile up because she is vigilant and maintains her yard really well.

Rather than waiting until all of the leaves fall and spending an entire day cleaning up the mess, she maintains it on a daily basis.

It’s a lot like the various ways we approach our Social Media branding and monitoring. The trees are the people (customers, fans, followers), and the leaves are the comments (tweets, posts, likes, questions) that they leave behind.

My neighbor lady is vigilant. She monitors the situation on a regular basis before it gets out of control. But there are those that check in weekly, monthly, or even less. Kind of easy to get overwhelmed by all that’s been left behind…and to miss things.

Are there leaves in your yard? And if not, is it because your being vigilant about monitoring your brand?

Or perhaps it’s because there aren’t any trees in the first place…

Tagged as: Autumn, Fall, monitoring, raking leaves, Social Media