Inbound Marketing: Calls to Action & Landing Pages (#IMU)

You can bring all the traffic in the world to your page, but unless you get those folks to actually do something, it doesn’t really matter. In sales terms, are your visitors becoming leads, and are those leads converting to sales?

First, you need to know what your goals are, and then you need to find ways to achieve those goals. An important part of this can be the creation of a landing page on your website, complete with some sort of “call to action.” It’s important to know that a company’s website is extremely crucial when it comes to generating leads (83% of Websites Influence Lead Generation for Small Businesses). And then you need to track your conversion success rate to see if you actually are achieving your goals.

In this class, Jeanne Hopkins, Marketing Director at Hubspot, explains some of the most effective ways of creating landing pages that work, and calls to action that get results. This isn’t a one time thing, but something with which you need to experiment and tweak from time to time.

You can watch the class here, or visit our free Educational Resources page and attend all of Hubspot‘s Inbound Marketing University‘s seminars in order to become an Inbound Marketing Certified Professional. The courses are free and will help prepare you to become better at helping others find your business online.

If you are interested in learning more, you can contact us for hands on educational help or to speak to your business or group.

Tagged as: Advertising and Marketing, hubspot, inbound marketing, Inbound Marketing University, Lead generation, Marketing, Social Media