Search Engine Optimization (SEO) is a key element of Inbound Marketing, and is therefore an important component of “getting found” on the web. When it comes to SEO, a lot of people focus on keywords, and while keywords are important, they are actually much less important than getting links to your website, blog, and individual web pages.
So while it is still important to make sure your blog and website are “keyword” rich…it is possible to go overboard. If you obsess over keywords, your online copy won’t read well and won’t seem natural. So while keywords are the element of SEO that are most under our control, they are only a small piece of the pie. In the end, links are far more important than your on-page content. The other side of the coin, however, is that your content dictates the number and quality of inbound links.
It’s much more important to create great, relevant content that causes other people to link to you.
In this session from Inbound Marketing University, Rand Fishkin of SEOmoz discusses how and where to place your keywords as you build and optimize your site. He also discusses the importance of both internal and external links, with insight into how you can make your website and blog more likely to attract inbound links. It’s a science, but certainly not an exact science.
In the end, the most important thing to attracting links, is making sure that you are creating valuable and relevant content.
You can watch the class here, or visit our free Educational Resources page and attend all of Hubspot‘s Inbound Marketing University‘s seminars in order to become an Inbound Marketing Certified Professional. The courses are free and will help prepare you to become better at helping others find your business online.
If you are interested in learning more, you can contact us for hands on educational help or to speak to your business or group.
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