Weekend Video: I Poo in Blue…

by Ken on June 12, 2010 · 4 comments

I saw this product in the store before I saw the commercial, and I chuckled and thought it was kind of dumb.

Then I saw the commercial and changed my mind.

But I didn’t see the commercial on TV. I first saw it when friends began sharing it on Twitter. In fact, I still haven’t seen it on TV. But I do see a lot of people talking about it online.

Makes you wonder a bit. With good creative…and the ability to disseminate that content across the web, exactly how important is TV for marketing these days?

When an ad stands out, it gets people talking, and a great commercial has the chance to go viral.

Think about it: commercials on television are an intrusion. We DVR programs so that we don’t have to watch them. We try to avoid them at all costs. But now…here’s a commercial…about diapers, no less…that people are actively seeking out on the web.

It doesn’t happen often, but there are those commercials that grab our attention.

And this is one of them. I think you’ll like it…and you’ll laugh a bit.

Tagged as: advertising, Marketing, Social Media, television

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kmueller62

Gene, I think my answer to that would be...check out YouTube's numbers. YouTube is currently the 2nd ranked search engine, behind only Google. YouTube's traffic is greater than TV viewing. And with the advent of Netflix, Hulu, and other online services, the shift is taking place as people are making the move from television to online viewing.

And most of the people I know DVR their programs so as not to have to see commercials.

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Gene H

I think you have valid points concerning the relevancy of TV marketing, especially with respect to techies and Twitter users like you and I. However, I know a lot of people who question Twitter's, Facebook's, & YouTube's relevancy in general, not to mention their marketing value. I certainly don't agree or side with their views being the techie nerd I am, but there are many like them in the world. For example, of the roughly 50 people who work for my company, only a handful share our web aptitude and interest. The remaining 9/10ths of the company are avid TV watchers and only a handful of them use DVR's. And, I've heard the majority of those avid TV watchers talking often about TV ads - how cute, effective, or bad an ad is. I see similar tech versus TV percentages in my family of origin and saw similar percentages in the composition of my ex-wife's family of origin. So, what these three audience samples tell me is that it's important for people like you and I, who are more inclined to use tech to the fullest - from computer technologies to DVR's, to keep our pulse on the *majority* still out there who differ from us in their technical aptitude or interest.

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Catherine

I think its very funny when they say it is a limited edition diaper.....aren't all diapers limited edition?

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  1. Tweets that mention Weekend Video: I Poo in Blue… | Inkling Media - Social Media Marketing Solutions, Lancaster, PA -- Topsy.com says:
    June 14, 2010 at 8:09 am

    [...] This post was mentioned on Twitter by Mike Volpe and Ken Mueller, Ken Mueller. Ken Mueller said: RT @mvolpe: Inbound Marketing and the New Hughies Ad – by @kmueller62 – http://bit.ly/daP42i [...]

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