Another Social Media Lesson From My Dog

The other day was beautiful. It was sunny and warm, so we let the dog out in the backyard thinking he’d explore and eventually lay down and enjoy the weather.

Almost immediately he started chasing something, then dodging something and running away. He ran up to the deck and hid under the table, then wanted to go inside.

Seems like there were some bees out in the yard, and while we don’t think he got stung, Shadow, my 98-pound chocolate lab was certainly spooked.

And now…despite the beautiful warm and sunny weather, we practically have to push Shadow out the door.

You know the saying “Once bitten, twice shy”? Well, while he may not have been bitten, he’s now become a major sissy.

The same is true for how our customers feel when they interact with us. If we don’t treat them well, they may just take their business elsewhere. This is why I get my phone and Internet service from Comcast and not Verizon. We started with Verizon, but when they couldn’t give us satisfaction, we made the switch.

Social Media platforms allow us to engage with our customers on a regular basis. Our face to face meetings are no longer our only interaction with them. And how we engage and respond to them isn’t just between the two of us. The whole world can see.

Are you utilizing the Social Media tools at your fingertips to their fullest? Are you using them properly? And are you creating an environment that invites your customers back or are they running the other way?

Tagged as: Marketing, Shadow, Social Media