Think Small

In a recent blog post, Hubspot asked the question: Can Social Media Help Small Business Overtake Corporate America?

I also blogged about this topic previously, but think it is one worth revisiting.

Certainly, I think it’s a stretch to think that Social Media will bring down the big boys, but it certainly levels the playing field quite a bit.

But what really works well is Social Media combined with the “buy local” backlash against big box stores and large corporations.

Here in Lancaster there is a real sense of pride. The downtown area boasts a vibrant cultural and local retail scene, with a strong “Buy Fresh, Buy Local” program. Sure the area Walmarts and Targets and Home Depots are always busy, but local stores, galleries, and eateries are also thriving. There is always something new, and I’m amazed at how so many area residents are quick to support small businesses.

It is within this new culture, which is being realized in communities around the country, that Social Media can truly work. You can build online communities that tap into the energy and loyalty of real-world geographical communities.

Yes, big business can tap into this as well, but there is still somewhat of a sense of keeping them at arms length. Years ago the downtowns gave way to strip malls and malls, and now the pendulum is swinging back. The malls are still a hub of activity, but many urban centers are experiencing a renaissance.

What does this mean for you?

If you’re a smaller local business, don’t try to be something you’re not. Don’t try to beat the big boys at their own game and act corporate. Tap into your strengths and take advantage of what Social Media has to offer. Connect with your community online and nurture the “buy local” sentiment.

If you’re a larger business or corporation…your job is to not be the biggest, at least not in the minds of your customers. Meet them where they are…think local and think small. This should cut across every aspect of how you do business on the local level, from your Social Media and marketing, to your customer service and sales. You can still be big while thinking and acting small.

Are you comfortable with thinking small? It might take some adjustment, but think how you like being treated when you’re on the customer end of a business deal. Bigger isn’t always better.

How are you thinking small?

Tagged as: Marketing, Social Media