Sing Along with Ingrid Michaelson

Last night I joined a group of friends, and about 600 others, at the Chameleon in Lancaster to see Ingrid Michaelson. And it was a wonderful show.

The beauty of watching Ingrid is that at times it feels less like a show and more like a sing-along. It was participatory.

Ingrid knew her audience. She worked Lancaster into her banter and a few of her songs (and she even pronounced it correctly, though made a few too many Amish jokes).

She engaged the audience and listened to us. She invited us to participate and sing along, and as a result, had us eating out of her hand.

For that short time, we were a community. We were there for a shared purpose: to see Ingrid. And we communicated with each other and with her.

Ingrid knows her audience. Do you? Are you engaging and including your audience as if they are a part of your community?

In the meantime, while this video isn’t from last night’s show…it’s part of what you missed if you weren’t there, and gives you an example of how Ingrid works the crowd. Enjoy!

Tagged as: Marketing, music, Social Media