Page Intentionally Left Blank

A friend got a bill the other day and on the back of one of the pages they saw this:

You’ve probably seen that before when you’ve had to fill out some official forms. And it made me think about the way we use Social Media for marketing, and we SHOULD use Social Media for marketing.

A lot of times businesses create Social Media properties and then don’t use them. If you aren’t updating your Facebook page or actively using your blog or Twitter account, it may as well be blank.

And the reason they write that phrase on a previously blank page, is that they know that people expect something to be there, or might wonder if they are missing something.

Don’t neglect your Social Media properties, and don’t just fill them with…well…filler! If you have a business, you certainly must have something to say. And if you don’t have anything to say, ask yourself, “Why not?”

Create good content.
Ask questions.
Provide links to relevant content.
Engage your cutomers/clients/fan base.
Provide customer service

Do these things and you’ll always have something to talk about.

Tagged as: blog, facebook, Marketing, Social Media, Twitter

kmueller62

Get them up and running! And feel free to contact me if you have any questions on what to do and how to do it.

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Nancy Camden

Since I'm just getting started with Twitter and a business page on Facebook, I was indeed leaving them blank, trying to figure out what to say, how and when. I agree that blank looks like nothing's happening in my business, and that isn't true. I need to get over the idea that "people won't be interested," and just say what I would say to friends. As you pointed out yesterday, if they're not friends now they soon will be!