Social Media: Do We Make Joy?

During the Winter Olympics I caught the following BMW commercial that is part of a campaign based around the concept of Joy. The tag line of the commercial is:

We realized a long time ago that what you make people feel, is just as important as what you make. And at BMW we don’t just make cars, we make joy.

Now I’m not in the target market for BMW, and probably wouldn’t buy one even if I could afford it, but the message of this commercial is integral to how businesses should be utilizing Social Media. It’s not about our product, it’s about the customer.

Our job is to serve our customers. When we do that, we will then produce the best products possible and offer the best customer service possible. Obviously, for BMW, this campaign message is “marketing” and I can’t speak at all to the truth of their claims. But that is neither here nor there.

How are you serving your customers? Do you put them first, whether or not you use Social Media? And if you aren’t using Social Media, how COULD you utilize it to better serve your customers?

Are you listening?

Tagged as: BMW, Marketing, Social Media